The Foundations of Storytelling: Your Transformation Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Yesterday, I took you through an exercise to help you work on your origin story — one of the 3 foundational pieces of storytelling you need to share with your audience. Your origin story is a piece of historical context that you can trace back to the beginning of your own story iIf you missed it, you can get the replay and full transcript on my blog.

I’m going to take you through all 3 pieces— next is the 2nd foundational tool, which is your Transformation Story.

With each of these foundational stories, you want to consider the message you are spreading to your audience with your work. Whatever it is you do, however you have an impact on others, that’s what you want to keep in mind as you evaluate your stories.

Your Transformation story is that moment or series of events in your life & business when you experienced a big...

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The Foundations Of Storytelling: Your Origin Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

At LIGHTbeamers, I teach other women how to dig into their own story and how to use it to create community & connection— which can also help you build your business and brand.

Maybe you've just stumbled across this Flash briefing or my Blog, or maybe you've been tuning in for a while. Either way, you might not really know who I am or why I talk so much about Storytelling.

Over the next 3 days, I’m going to let you in on the 3 FOUNDATIONAL pieces of storytelling you’ll ever need to know…. because I’m here to help make storytelling easy for you — so you can get busy using it in your business and in your marketing to attract your ideal audience and grow your impact.

For over 25 years, I’ve been working in the world of storytelling….as a journalist, writer, video producer, and speaker. Way...

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How to Put Your Story On Repeat

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I was chatting with the women in my community recently, answering their questions around sharing their story — and this one came up and I thought it was such a good one, I wanted to address it here, too!

The question was how do you put your story on repeat without feeling like you are boring your audience?

I get asked this question a lot. Women feel uncomfortable sharing their story over and over again for fear they will turn others away, bore them to death, or begin to feel like a narcissistic broken record.

First of all, let’s remember one thing: Not everybody is listening. And even when they are listening, they are doing so in a very noisy world— in today’s digital age, information is coming at us at the speed of light and it’s hard as a consumer to wade through all the noise to find the solutions we are looking for to...

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Case Study: Charity Water

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

One of my best pieces of advice around learning to become a better storyteller is to study those who tell stories really well.

Studying how others tell stories, and evaluating how those stories make you feel will be a great indicator on if that style of storytelling suits you.

When you learn to evoke emotion and get your audience to feel something, you will get them to take action with their money.

Click the Video to hear this Alexa broadcast, as I dive into a Case study on the amazing work that Charity Water does with its stories.

PHOTO CREDIT: Charity Water

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A Simple Tip to Make Storytelling Easy

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I'm sharing a simple tip that will make writing social media posts, emails, livestreaming, recording videos, and delivering presentation so much easier --- and help you become a much better communicator as a result!

Click the video to listen to this episode of my Alexa Flash Briefing for more!

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Mining Stories from Rocks

 
I want to share some real life stories from a couple of the women in the LIGHTbeamers Community — which is our private group on FB.

Every week, I post a picture that is aimed to prompt them to tell their own story. You let the image spark ideas and creativity, mining a story the picture seems to tell.

Yesterday, I used this picture of a stack of rocks — the biggest of the rocks on the bottom and subsequent smaller rocks stacked on top, getting smaller as the pyramid went up. Each rock seemed to be perfectly balanced on the other — but delicately. The slightest shift of weight could make the whole ensemble come tumbling down.

One of the women in the Community shared these words — which blew me away:
In 2008 I hit rock bottom. I was mess physically, mentally, and emotionally. I wasn't sleeping, eating, my hair was falling out, I was having panic attacks, I was suicidal, and wetting the bed due to fear of him. I was living each day on eggshells. I was...
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Spark Joy by Tidying Up!

 

I have a confession to make. I spent almost all weekend binging on an original series on Netflix. I watched one episode after another of Marie Kondo’s Tidying Up — a series about decluttering your home.

Now, hang with me here — because this is leading into something relevant to storytelling.

If you’re not familiar with Marie Kondo and the Netflix series — the gist of it is she has a 4-part system that is helping people all across the world declutter their homes, clean out their closets, and organize their bathroom drawers. But it goes so much deeper.... 

In each episode, Kondo — who is Japanese and travels with a translator — arrives to help a particular family by showing them how to systematically go through their clothing, books, paper, and miscellaneous areas like kitchen drawers, garages, and sentimental items.

What’s so fascinating about the show is the storytelling. You can learn so much about people by the way...

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The 3 V's to Victory

 

I want to talk about how to "Next Level" your storytelling game.

Any story worth sharing, is worth sharing in a big way! 

The 3 V's to Victory:

#1 - Get Visible.
You have to show up, you have to share openly and use your voice. getting visible is the only way you can get your message out into the world, because here’s the thing — no one is going to do it for you so ask yourself today, how Visible are you with currently your story? 

#2- Get Vulnerable.
Being open, honest, and REAL with your audience is the fastest way to grow a loyal client base. People want to do business with human beings, not robots. So showing your vulnerability every once in a while is a really important layer to add into your storytelling.

Just this week, in my own Community, I shared some successes I was experiencing, and I shared some areas in my own life and business that need improvement. Does that make me any less qualified to do the work I do if I admit that I'm human and that I...

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Who Would You Interview?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Here's a fascinating prompt for you to use to create engagement with your audience, and showcase a fun piece of your own story in the process.

We recently offered up this prompt inside our LIGHTbeamers Community as a prompt for #wednesdaylive -- our open live-streaming day inside our Facebook Group.

Openly sharing things like "who would you interview" gives you a chance to really highlight a meaningful relationship or person you admire -- and then give you an opportunity to share more about why that person sticks out to you.

Tune in to this Flash Briefing to hear more.

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Your Story is a Mountain

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I want you to imagine a Mountain. Really picture in your head the landscape of this mountain, and imagine what it might look like if you were looking at this mountain from afar…. you’d see the base, the peak, then the other side.

This mountain is an image I use in all of my storytelling classes to help people understand their own story, and how to craft their message in a powerful way.

This applies to all great storytelling — for businesses, for people, for analysis of politics — everything.

Here’s how this mountain relates to storytelling: What makes up a great story is the element of transformation. When people tell stories without this ingredient, the stories fall flat and are very boring. Think of a movie script — can you imagine watching a movie without experiencing the buildup to the climax? It would be a...

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