SPOTLIGHT: Reaiah Rose Cubero

One of the best parts of the Lightbeamers Community is to see a woman burst onto the scene and then watch her rise!

Reaiah Cubero of ReeCreation Ministries first showed up during one of our Wednesday livestream days — she appeared quiet, nervous, unsure, yet concretely determined.

She stuck with it.

Week after week her confidence grew and her gorgeous storytelling unfolded.

She surprised us with her talents around spoken word poetry and artistic endeavors!

She’s passionate about mental health, and incredibly grounded in her faith.

She shows shows up regularly on live-streams on her various channels and is making a huge difference in this world, especially for other women who may also be struggling with mental health, conflicts around their faith, and identity crisis.

Take a minute to get to know her better in this months Lightbeamers Spotlight!!


APRIL: Tell us a little bit about your journey leading to the creation of ReeCreation Ministries?

REAIAH: It's...

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SPOTLIGHT: Louisa Garrett

 

I first met Louisa Garrett through a mutual friend on the internet. I was taken immediately by her enthusiasm, bright smile and laugh, and intense determination to "Make Kind Loud" 

Louisa is the epitome of a LIGHTbeamer because she uses her social media channels relentlessly to share her message of Kindness. 

She shows up LIVE every single day spreading a message of compassion and empathy toward others. You can't help but fall in love with Louisa within 2 seconds of meeting her. 

She's infectious.... and a powerful LIGHTbeamer leading the way to make this world a better place. 

I'm honored to feature her for this month's LIGHTbeamers Spotlight! 

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APRIL: You are the powerful creator behind The Kindness Summit and Make Kind Loud... tell me how that began. 

LOUISA: I started my "Kindness journey" nearly a decade ago. But before that, I was super sarcastic. I lived and...

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SPOTLIGHT: Susan Tomlinson

BRAND NEW FEATURE SEGMENT 
I'm thrilled to bring you a brand new feature to LIGHTbeamers -- a monthly community spotlight highlighting the story and journey of one of our resident LIGHTbeamers. 

INTRODUCING Susan Tomlinson
Susan first stepped into the spotlight at LIGHTbeamers during one of our annual storytelling challenges in the Fall of 2019. Immediately following the challenge, Susan joined our VIP membership, the Visibility Accelerator. 

What I noticed about Susan right away was her tenacity and consistency.
She was eager to learn, and willing to share her story! Every single month since she joined, Susan has showed up for every group strategy call and she's participated in all of our quarterly challenges and ongoing story prompts. I'm so impressed by her willingness to try things new and take action! 

I love an action taker -- and Susan is an action taker!

When I first had the idea to start these monthly Spotlight features, Susan immediately came to mind...

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Back to Basics: Asking Better Questions

 

Would you like to build a more engaged Audience?

Is Your audience currently talking to you?

Do you feel like your spinning your wheels creating valuable content and rich offers and NOBODY IS TUNING IN????

You might be missing one of the biggest basics of them all -- and it's all in how you are speaking to your audience.

Tune in today for this Back to Basics Training and let me show you how to make ONE SIMPLE SHIFT that can open the floodgates to engagement.

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Back to Basics: Showing up

 

This is a foundational principle I've implemented in my business since DAY ONE, and it has served me so well -- I can literally pinpoint IT as a key factor to the amazing business growth I've had over the years.

Let's discuss this ONE THING in today's Back to Basics training.

It's so simple, you'll probably roll your eyes. But if your honest, your probably not implementing it enough.

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10 Year Challenge

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!


So there's this viral challenge making its way through the social media at the moment called the 10 year challenge where you post your profile picture from 10 years ago and compare it to the one of today. Now all over the internet people are posting side by side pictures, some in which there are noticeable drastic changes in appearance while others look relatively the same. And of course, you know the point being we all age differently. We all may look different after a 10 year span while others age a little bit better and look the same.

But the point is this is a golden opportunity to sprinkle some storytelling to your audience by taking this challenge a step further. And instead of just focusing on how well you aged, focus on how much your story has changed. This is an actual exercise and story prompt. I give a lot of my storytelling students to look...

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Simply Begin

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!


Today I have a message for you that is so simple, but it's one that I keep chanting to myself as a mantra, so I want to share it with you and that is simply begin. Now. Once upon a time I set out on a huge goal with a group of friends to train for a 50 mile trail run. We trained over the summer and we often hit the trails of the mountains in North Carolina in the blazing heat. The training runs were always long and hard and brutal, but in the end they were worth it because we climbed for hours in that hot blazing sun all working towards that moment when we would hit the summit and take in the gorgeous views that were at the top of those mountains.


Now I use that memory whenever I'm feeling stuck or feeling fearful about taking on a new challenge because trust me, when I set out to train for a 50 mile trail run, I wasn't even a good runner. This was not...

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Consistency

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Tell me if this sounds like you…. especially when it comes to showing up and sharing pieces of your story. Maybe this is you on social media. Does any of this sound familiar?

Writes the About Me page on website and agonizes for 3 days wondering if you got it right.

 

Shares a vulnerable piece of your story on social media and 3 minutes later takes the post down.

 

Drums up the nerve again to make another post on social media and then doesn’t show up again for 3 weeks.

Attempts to do a facebook live to try to connect with audience and when nobody joins you live, you swear it was the worst idea ever and vow to never do it again.

 

Takes a course on storytelling to try to figure out how you can use your story in a compelling way…. but never completes the assignments because your story is too boring and you can’t...

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How to Get Great Testimonials

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Yesterday we talked about how valuable getting Testimonials can be to help you tell the story of your business and the impact of the work you do.

I promised today a quick lesson on HOW to get really great testimonials from your clients and customers, so you have perfect little stories to share in your marketing.

The first step is to ASK — you have to make getting testimonials a priority and identify the avenue in which you can reach out to your clients and ask them for their valuable feedback. So asking is a big first step.

Once you ask — do you just leave it up to your clients to tell you whatever the heck they want???? NO!!!

You want to guide them by giving them a framework of questions you want them to answer.

This is key to getting really valuable feedback you can use.

Now just like the Story Formula I teach, you can use that same...

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Why You Need Testimonials

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

 

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.

Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.
This is why testimonials, and stories of real=life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer, A passionate Employee, A...

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