SPOTLIGHT: Madge Gillen

Before I met Madge Gillen, I did not have the slightly clue what Foot Zoning was. 

Do you?  Have you ever heard of this?

Madge was already a big part of the LIGHTbeamers Community and was sharing a lot about self love... when she began exploring her story deeper, and discovered a powerful healing modality that has quite literally changed her life! 

I've watched her enthusiasm and passion reach a whole new level. Her energy is infectious! 

I had to feature her this month so more of you could get to know this bubbly, superhuman. When she says "sunshine in my soul" -- you can feel it!


APRIL: Madge, I love how your story has evolved over time. Tell us a little bit about your journey!

MADGE: I was that person who would say “YES!” to everyone and everything. Before I knew it I was in the PTA, I was a room mom, I was a High School Cheer coach, I was on the Board of Dyslexia for the State of Utah, I was a Girls Scout Leader, I was a mom, a wife, a...

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Pivoting Your Business

 

Did someone say PIVOT?? For the last 2 months, we've done a lot of pivoting, or at least attempting to Pivot. Some of us have done this well, while others are feeling left behind.

Today's guest has made it her business to Pivot, and she's sitting in the hot seat today to share her story and help others figure out their next move!

Tune into this FB live episode with Podcaster, Coach, and Mentor, Deb Cummins Stellato

Be sure to check out her podcast, Think Courageously

 

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How to Get Great Testimonials

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Yesterday we talked about how valuable getting Testimonials can be to help you tell the story of your business and the impact of the work you do.

I promised today a quick lesson on HOW to get really great testimonials from your clients and customers, so you have perfect little stories to share in your marketing.

The first step is to ASK — you have to make getting testimonials a priority and identify the avenue in which you can reach out to your clients and ask them for their valuable feedback. So asking is a big first step.

Once you ask — do you just leave it up to your clients to tell you whatever the heck they want???? NO!!!

You want to guide them by giving them a framework of questions you want them to answer.

This is key to getting really valuable feedback you can use.

Now just like the Story Formula I teach, you can use that same...

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Why You Need Testimonials

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

 

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.

Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.
This is why testimonials, and stories of real=life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer, A passionate Employee, A...

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How to Open the Curiosity Loop

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

 

I know this happens to you. 

You go to a networking event or you meet somebody new and they ask you a very simple question, which is, “What do you do for a living?”….  and all of a sudden you feel unprepared!

It’s like what you do for a living has to fit into this tiny capsule and it seems that no matter how you answer this question. It never feels adequate and it certainly doesn't spark conversation.
 

These moments aren't about selling yourself. They are about peeking the Curiosity from those who are inquiring.

How can you answer that question in a way that will make that person who's asking want to know more?

The one thing you don't want to do is to answer them in a predictable way something like I sell insurance or I'm a nurse or I'm with a network marketing company and we sell essential oils.

That's...

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All About Podcasting With Phyllis Nichols

business Sep 06, 2019
 

Have you ever thought of starting a Podcast? Do you think you've missed the boat and it's too late to get in on that wave of business-building momentum???

Follow along as I chat with Phyllis Stubblefield Nichols from SoundAdvice Sales and Marketing.

Phyllis has been helping Podcasters launch and market their podcasts with amazing results -- and she's filling us in on the power that STILL exists in podcasting -- even if you have a small audience and are starting from scratch!! 

Tune in to this FB live interview!

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The Secret Weapon I Use to Help me GROW

business Sep 03, 2019
 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I have a secret weapon in my business and it's been a GAME CHANGER in how I operate, how I think, how I attack my goals, and how I lead as a CEO of my business.... and it's even had a dramatic effect on my personal life.

Can you guess what it is?  

ACCOUNTABILITY  

With everything I do, there is accountability built in.

3 years ago, I started a weekly accountability call with Alexandra Taketa.

We meet every Wednesday via Zoom and we discuss everything going on in our business, in our lives, and in our minds. ('cause it's never just about business, y'all)  

EVERY. SINGLE. WEDNESDAY!

Why? Because we both have seen what a dramatic difference this has made in our businesses and in our personal lives.... and it's highly important to us to keep this going! 

We help each other bust through fear, set big bodacious goals, build...

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The Importance of Testimonials to your Brand Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.
Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.

This is why testimonials, and stories of real-life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer
A passionate Employee
A dedicated...

Continue Reading...

How to Open a Curiosity Loop with Your Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I know this happens to you — You go to a networking event, or you meet someone new, and they ask you the simple question: What do you do?
And suddenly, you feel unprepared! It’s like all of a sudden what you do for a living has to fit into this tiny capsule. And it seems no matter how you answer the question, it never feels adequate… and it certainly doesn’t spark conversation.

Here’s the deal — these moments aren’t about selling yourself…. they are about piquing the curiosity in others.

How can you answer that question in a way that will make the person who’s asking want to know more??

The one thing you don't want to do is to answer them in a predictable way.... "I sell insurance" or "I am a nurse" or " I'm with a networking marketing company that sells essential oils"

BOR-ING!

Instead you want to...

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You Can Be Like Debi

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device! 

Every Monday I share a photo in my online community for the members there to practice their own storytelling skills using the photo as a visual trigger.

I want to share with you an example of how one of the Community Member’s used this prompt recently.

The photo was a winter wonderland scene where the entire landscape was covered in beautiful white snow, except for one tree, that was sticking out in the middle of the photo — a beautiful red Japanese maple tree — the contrast between the bright red leaves against the all white landscape is what made photo interesting.

One of the women in my community later shared how she’d taken that photo and written an entire post for her LinkedIn Profile.

Debi is an accountant, who has her own business helping other small business owners with their accounting and bookkeeping needs.

She...
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