I’ve got a practical tip for you — It’s so easy to do, yet too many people are overlooking it.
Take a few minutes today to look at your Social Media Profiles and ask yourself — if someone stumbled on my page not knowing anything about me, would they easily grasp who I am and what I am all about?
In other words — is your brand story clearly represented on your pages and channels.
Like it or not, these days potential clients and those looking to collaborate with you are scoping you out long before they initiate contact.
They are lurking on your channels, reading your public posts, perusing your LinkedIn profile and making pre-judged decisions about you before they’ve even talked to you.
So when they come to those profiles, and they read what you’ve highlighted in your summaries and bios, are...
Tell me if this sounds like you…. especially when it comes to showing up and sharing pieces of your story. Maybe this is you on social media. Does any of this sound familiar?
Writes the About Me page on website and agonizes for 3 days wondering if you got it right.
Shares a vulnerable piece of your story on social media and 3 minutes later takes the post down.
Drums up the nerve again to make another post on social media and then doesn’t show up again for 3 weeks.
Attempts to do a facebook live to try to connect with audience and when nobody joins you live, you swear it was the worst idea ever and vow to never do it again.
Takes a course on storytelling to try to figure out how you can use your story in a compelling way…. but never completes the assignments because your story is too boring and you can’t fathom anyone giving...
I was chatting with the women in my community recently, answering their questions around sharing their story — and this one came up and I thought it was such a good one, I wanted to address it here, too!
The question was how do you put your story on repeat without feeling like you are boring your audience?
I get asked this question a lot. Women feel uncomfortable sharing their story over and over again for fear they will turn others away, bore them to death, or begin to feel like a narcissistic broken record.
First of all, let’s remember one thing: Not everybody is listening. And even when they are listening, they are doing so in a very noisy world— in today’s digital age, information is coming at us at the speed of light and it’s hard as a consumer to wade through all the noise to find the solutions we are looking for to...
If a complete stranger were to stumble across your information — whether it’s your LInkedIn profile, your Facebook business page, your website, or even an email that might get forwarded from a friend — would that stranger get a quick idea of who you are and what you are all about? In another words, are you properly telling your story on all of your channels? Is your message clear and consistent?
Here’s a quick tip for you today as you assess your marketing funnels. Ask yourself if you are using plain language — or are you trying to be cute, coy, or corporate?
Conversational is the new professional.
Speak in plain language so your ideal audience can easily find you and understand you quickly.Instead of trying to using fancy industry language, or high-brow prose…. just write and speak like you would if you were having a conversation with a close friend. Write & speak in the familial.
This may seem like such a simple and understated...
Let’s talk about why your story matters and how Social Media has changed the game.
We have this thing now called old marketing and new marketing. Old marketing were the adverts and articles you’d find in magazines, newspapers, and billboards.
The new marketing is based more than ever in your ability to tell a good story…. and to do it in a social atmosphere, and reach so many more people as a result.
To some people, this feels very overwhelming, and I hear you!! Many of my clients lament to me they just want to give up because it feels so hard to put themselves out there… and many of them are so worried they won’t get it right!
Instead of looking at social media as rulebook you have to follow…. something that’s on your daily to-do list and a box you have to check off…. what if you viewed it as an opportunity to just have creative freedom to say, do, be whatever and whoever you want.
When I talk to women about weaving their...
So often in business, we get in the weeds of the day to day operations, we sometimes loose sight of what we are really doing — who it is we serve, who are we trying to help with our products, our services, our message.
It’s really important that you take some time to think about who it is you serve.
This is your storytelling prompt for the day — it’s a fantastic way for you to share a piece of your story with your audience.
Think about who you serve — write about your audience/ your clientele, your ideal clients. Who are they? Why do they matter to you?
I think there’s a big disconnect in businesses today between their audience and the people running the machine.
The best way I know how to help you solve that disconnect is to get you to #1 — think more deeply about the people you serve…. and #2— get you to share your story with them.
When you can clearly identify and connect with who it is you serve, it becomes so much...