If a complete stranger were to stumble across your information — whether it’s your LInkedIn profile, your Facebook business page, your website, or even an email that might get forwarded from a friend — would that stranger get a quick idea of who you are and what you are all about? 

In another words, are you properly telling your story on all of your channels? Is your message clear and consistent?

Here’s a quick tip for you today as you assess your marketing funnels. Ask yourself if you are using plain language — or are you trying to be cute, coy, or corporate? 



Conversational is the new professional.

Speak in plain language so your ideal audience can easily find you and understand you quickly.

Instead of trying to using fancy industry language, or high-brow prose…. just write and speak like you would if you were having a conversation with a close friend. 

Write & speak in the familial.



This may seem like such a simple and understated tip…. but I see this time and time again ...

For too long, the financial business sector has been dominated by men.... and educating women about money has come from their perspective.

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

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There’s a little-known side-effect to sharing your story that not a lot of people talk about — so let’s talk about it! 

For a lot of people, the idea of having other people look at them, hear them, and observe them is truly unnerving. Think back to your school years, the courage it took sometimes to raise your hand in class and answer a question. All of the other students in the classroom would turn and look at you while you spoke. 

Or, if you ever had to get up in front of the classroom to make a presentation — you likely felt like a ball of nerves.

As we grow up, that stuff doesn’t necessarily go away — it just manifests into a whole different type fear and feeling. I call it a Vulnerability Hangover. 

Part of learning how to share your story is learning how to deal with the aftermath of feelings — feeling na...

I heard an expression last week I’d never heard before… and it’s one that keeps boiling to the surface, so to speak, in a way that’s captured my attention.

As I mentioned yesterday on this flash briefing, I hosted my first LIVE event in Dallas this past weekend…. and all last week, leading up to the event, I was a buzz with activity, trying to make all of the last-minute arrangements and take care of details.

Every Thursday, I do a FB live interview called Bright lights — and the women I was interviewing, Susan McCuistion, was sharing her ideas behind her social campaign called StandFor … which is all about focusing on the things we stand FOR rather than the things we stand against.

She was talking about how often times, we get so intent on standing against something …. like standing against discrimination…. standing against war…. standing against hate…. that what we end up doing is calling in more of that which we stand against. What we focus on expands.

Her campaign is aimed ...