The Foundations Of Storytelling: Your Origin Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

At LIGHTbeamers, I teach other women how to dig into their own story and how to use it to create community & connection— which can also help you build your business and brand.

Maybe you've just stumbled across this Flash briefing or my Blog, or maybe you've been tuning in for a while. Either way, you might not really know who I am or why I talk so much about Storytelling.

Over the next 3 days, I’m going to let you in on the 3 FOUNDATIONAL pieces of storytelling you’ll ever need to know…. because I’m here to help make storytelling easy for you — so you can get busy using it in your business and in your marketing to attract your ideal audience and grow your impact.

For over 25 years, I’ve been working in the world of storytelling….as a journalist, writer, video producer, and speaker. Way...

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How to Put Your Story On Repeat

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I was chatting with the women in my community recently, answering their questions around sharing their story — and this one came up and I thought it was such a good one, I wanted to address it here, too!

The question was how do you put your story on repeat without feeling like you are boring your audience?

I get asked this question a lot. Women feel uncomfortable sharing their story over and over again for fear they will turn others away, bore them to death, or begin to feel like a narcissistic broken record.

First of all, let’s remember one thing: Not everybody is listening. And even when they are listening, they are doing so in a very noisy world— in today’s digital age, information is coming at us at the speed of light and it’s hard as a consumer to wade through all the noise to find the solutions we are looking for to...

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Case Study: Charity Water

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

One of my best pieces of advice around learning to become a better storyteller is to study those who tell stories really well.

Studying how others tell stories, and evaluating how those stories make you feel will be a great indicator on if that style of storytelling suits you.

When you learn to evoke emotion and get your audience to feel something, you will get them to take action with their money.

Click the Video to hear this Alexa broadcast, as I dive into a Case study on the amazing work that Charity Water does with its stories.

PHOTO CREDIT: Charity Water

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A Simple Tip to Make Storytelling Easy

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I'm sharing a simple tip that will make writing social media posts, emails, livestreaming, recording videos, and delivering presentation so much easier --- and help you become a much better communicator as a result!

Click the video to listen to this episode of my Alexa Flash Briefing for more!

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Amy's Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Amy Minyard first landed in LIGHTbeamers Community lost and confused about what to do with her story. It was burning a hole inside of her, and once she figured out how to use it, a whole new Amy was born.

I invite you to listen as I share Amy's story.

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Your Story is a Mountain

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I want you to imagine a Mountain. Really picture in your head the landscape of this mountain, and imagine what it might look like if you were looking at this mountain from afar…. you’d see the base, the peak, then the other side.

This mountain is an image I use in all of my storytelling classes to help people understand their own story, and how to craft their message in a powerful way.

This applies to all great storytelling — for businesses, for people, for analysis of politics — everything.

Here’s how this mountain relates to storytelling: What makes up a great story is the element of transformation. When people tell stories without this ingredient, the stories fall flat and are very boring. Think of a movie script — can you imagine watching a movie without experiencing the buildup to the climax? It would be a...

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What Will Others Think?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I’ve been thinking a lot about how much people STOP themselves from doing things that are stirring in their heart.

They stay quiet & hidden for fear of judgement from others. That simple question or thought — what will others think — can be so damaging and toxic if you let it stop you from moving forward in life or business.

HERE’S WHAT YOU NEED TO KNOW:
The people who are ahead of you, those who are making waves and playing big, aren’t going to judge you!

Nope! They’ll see you and say, “You go girl! I know what it takes to get here and you are being so bold & brave! I commend you. Here’s my hand. Grab it! I’ll pull you along.”

So the judgement you fear is about the people behind you; the ones NOT stepping up their own life in new & exciting ways but rather playing small and sitting...

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Have You Ever Felt This Way?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I have a storytelling tip that’s so simple, you’ll be shocked when you hear it — yet I’m going to guess many of you are not using it. There is a simple question you can be asking in your content — whether it be written content like emails or blogs, or your social media posts, or live videos, or in-person talks and workshops.

If you start to sprinkle it into with your story — you will inherently draw more people in closer to you and get them to start seeing themselves in your story.

The question is ….. “Has this ever happened to you?” — or another iteration of it is ….. “Have you ever felt this way?”

Asking your audience directly if a part of your story is something they’ve experienced too is so powerful because what we experience we remember….. and asking them if...

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My Story and How Lightbeamers Came to Be

 

I thought I’d share a bit of my story with you — as I am always encouraging you to share your story with your audience.

I realize not all of my listeners/followers really know who I am; you might not know the backstory on why I’m so passionate about storytelling and helping others find their story.

My journey began inside a CBS Television newsroom in Texas… where I was working the absolute worst hours ever trying to cut my teeth in the world of Journalism. I hopped around the southeast to a few different TV stations in the early years of my career — each step trying to land a better job with better pay and better hours.

While I loved those early years -- I learned so much about broadcasting, storytelling, journalism -- I also discovered I was completely in the wrong industry.

I did NOT love network news: The high-stakes pressure of gaining ratings; the rush to beat others stations to the story; the hovering over a police scanner waiting for...

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The Importance of Testimonials to your Brand Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.
Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.

This is why testimonials, and stories of real-life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer
A passionate Employee
A dedicated...

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