A Simple Tip to Make Storytelling Easy

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I'm sharing a simple tip that will make writing social media posts, emails, livestreaming, recording videos, and delivering presentation so much easier --- and help you become a much better communicator as a result!

Click the video to listen to this episode of my Alexa Flash Briefing for more!

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Amy's Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Amy Minyard first landed in LIGHTbeamers Community lost and confused about what to do with her story. It was burning a hole inside of her, and once she figured out how to use it, a whole new Amy was born.

I invite you to listen as I share Amy's story.

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Your Story is a Mountain

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I want you to imagine a Mountain. Really picture in your head the landscape of this mountain, and imagine what it might look like if you were looking at this mountain from afar…. you’d see the base, the peak, then the other side.

This mountain is an image I use in all of my storytelling classes to help people understand their own story, and how to craft their message in a powerful way.

This applies to all great storytelling — for businesses, for people, for analysis of politics — everything.

Here’s how this mountain relates to storytelling: What makes up a great story is the element of transformation. When people tell stories without this ingredient, the stories fall flat and are very boring. Think of a movie script — can you imagine watching a movie without experiencing the buildup to the climax? It would be a...

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What Will Others Think?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I’ve been thinking a lot about how much people STOP themselves from doing things that are stirring in their heart.

They stay quiet & hidden for fear of judgement from others. That simple question or thought — what will others think — can be so damaging and toxic if you let it stop you from moving forward in life or business.

HERE’S WHAT YOU NEED TO KNOW:
The people who are ahead of you, those who are making waves and playing big, aren’t going to judge you!

Nope! They’ll see you and say, “You go girl! I know what it takes to get here and you are being so bold & brave! I commend you. Here’s my hand. Grab it! I’ll pull you along.”

So the judgement you fear is about the people behind you; the ones NOT stepping up their own life in new & exciting ways but rather playing small and sitting...

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Have You Ever Felt This Way?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I have a storytelling tip that’s so simple, you’ll be shocked when you hear it — yet I’m going to guess many of you are not using it. There is a simple question you can be asking in your content — whether it be written content like emails or blogs, or your social media posts, or live videos, or in-person talks and workshops.

If you start to sprinkle it into with your story — you will inherently draw more people in closer to you and get them to start seeing themselves in your story.

The question is ….. “Has this ever happened to you?” — or another iteration of it is ….. “Have you ever felt this way?”

Asking your audience directly if a part of your story is something they’ve experienced too is so powerful because what we experience we remember….. and asking them if...

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My Story and How Lightbeamers Came to Be

 

I thought I’d share a bit of my story with you — as I am always encouraging you to share your story with your audience.

I realize not all of my listeners/followers really know who I am; you might not know the backstory on why I’m so passionate about storytelling and helping others find their story.

My journey began inside a CBS Television newsroom in Texas… where I was working the absolute worst hours ever trying to cut my teeth in the world of Journalism. I hopped around the southeast to a few different TV stations in the early years of my career — each step trying to land a better job with better pay and better hours.

While I loved those early years -- I learned so much about broadcasting, storytelling, journalism -- I also discovered I was completely in the wrong industry.

I did NOT love network news: The high-stakes pressure of gaining ratings; the rush to beat others stations to the story; the hovering over a police scanner waiting for...

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The Importance of Testimonials to your Brand Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.
Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.

This is why testimonials, and stories of real-life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer
A passionate Employee
A dedicated...

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How to Avoid the Dart & Run Technique of Storytelling

 
 
Tell me if this sounds like you…. especially when it comes to showing up and sharing pieces of your story. Maybe this is you on social media. Does any of this sound familiar?

  • Writes the About Me page on website and agonizes for 3 days wondering if you got it right.
 
  • Shares a vulnerable piece of your story on social media and 3 minutes later takes the post down.
 
  • Drums up the nerve again to make another post on social media and then doesn’t show up again for 3 weeks. 
 
  • Attempts to do a facebook live to try to connect with audience and when nobody joins you live, you swear it was the worst idea ever and vow to never do it again. 
 
  • Takes a course on storytelling to try to figure out how you can use your story in a compelling way…. but never completes the assignments because your story is too boring and you can’t fathom anyone giving a damn about what you have to say. 
 
 
Is anything of this...
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Does Your Story Spark Joy?

 
 
 I have a confession to make. I spent almost all weekend binging on an original series on Netflix. I watched one episode after another of Marie Kondo’s Tidying Up — a series about decluttering your home. 

Now, hang with me here — because this is leading into something relevant to storytelling. 

If you’re not familiar with Marie Kondo and the Netflix series — the gist of it is she has a 4-part system that is helping people all across the world declutter their homes, clean out their closets, and organize their bathroom drawers. But it goes so much deeper.... 

In each episode, Kondo — who is Japanese and travels with a translator — arrives to help a particular family by showing them how to systematically go through their clothing, books, paper, and miscellaneous areas like kitchen drawers, garages, and sentimental items. 

What’s so fascinating about the show is the storytelling. You can learn so...

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Brain Dump- A Journaling Exercise for the Cluttered Mind

 
 
Brain Dump - A Journaling Exercise for the Cluttered Mind
As a life-long journal’er, I’m often surprised to meet people who don’t journal. You may be one of them. I find people who don’t journal often feel confused about HOW TO journal, how to get started.

I have to say, I think journaling has been instrumental to my love-affair with storytelling. The two just go hand in hand.

Stories don’t come to me on a silver platter…. I often have to go hunting for them. And more times than not, I’ll find them inside my journal.

One of the things I do the most is a basic brain dump. Whatever I’m thinking, I write. It’s stream of conscious writing where you literally write down every word as it comes to you in your head. It doesn’t always make sense…. but you write it down anyway.

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