Strategic Storytelling EP: 059

podcast Nov 03, 2021

Storytelling has always been an important part of our whole human experience. It’s how we connect with people, build relationships, and make sense of what is happening to us and around us.

But it’s not always easy to tell our story. And we don’t always know how to tell our story in a way that will get our audience to listen and understand what we want to share.

So how do we do it? What kind of storytelling should we be doing for us to engage our audience?

Tune in to today’s episode as I share with you:

  •    What strategic storytelling is
  •    2 tips for telling a strategic story
  •    A simple 3-part exercise that will help you craft your strategic story

Learning how to structure your story and share it in a way that can capture your audience are key pieces in strategic storytelling. I invite you to start practicing this today because it's going to take a lot of work and dedication. But I tell you, the reward will be great -- for in sharing your story, you become a light for those who hear your words.


If you’d like a safe place where you can begin your storytelling journey, head over to the LIGHTbeamers Community on Facebook, and take your cue from our story prompts.

You can also send me a DM on Instagram at @lightbeamers if you’d like to know more about storytelling! I'd be more than happy to connect with you!


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