Raising Your Ambition with April Adams Pertuis EP: 138

podcast May 10, 2023

If we look at the person we used to be and who we are now, I’d say one of the things that would be different is our ambition – or level of ambition. For a lot of us, it’s more likely that our ambitions change or even diminish over the years, and this could be due to a number of reasons.

But what does ambition really mean? Why are so many people conflicted about whether being ambitious is a good or bad thing? Should we have more ambitions in life, or less? In a recent event I attended hosted by bestselling author and high performance coach Brendon Burchard, one of my biggest takeaways was the need for us to raise our ambitions. 

Today on the show, I talk more about ambition, and invite you to join me as I share with you:

  • The different times in my life as a college graduate and new wife when ambition coupled with sheer determination served me well
  • How ambition showed up again for me years later, even after experiencing disappointments and failures
  • Why raising your ambitions is crucial to elevating the kind of life you are living
  • My next ambitious goals for LIGHTbeamers that I’m throwing out into the universe

How we define certain things in our life – contentment, happiness, success … these change over time. But I believe that what doesn’t change is our desire to live our best lives, and in order to do that, we have got to do two things: raise our ambition AND take determined action towards our goal every single day.


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