Embracing Social Media to Network & Build Relationships with LinkedIn Expert Scott Aaron EP: 170
Let’s face it: we’re in the digital age, and so much of what we do and what happens to us happens online. And this includes meeting people and creating connections. But can you really make genuine relationships with people you interact with on social media?
In today’s episode, we dive into the dynamic world of social media networking. We’re exploring how entrepreneurs can transform these platforms into genuine hubs for connection and relationship-building. Our special guest, LinkedIn expert Scott Aaron, shares insights on leveraging this platform for genuine connections.
Join me and Scott as we discuss:
- The importance of viewing social media platforms, particularly LinkedIn, as tools for building authentic connections rather than solely for marketing purposes
- How he chose LinkedIn as his platform of choice for building his business connections
- Overcoming comparison traps by understanding that each entrepreneurial journey is unique
- Why vulnerability is the bridge to relatability and the key to creating connections
- Simplifying networking strategies and the effectiveness of consistently providing value to the audience, positioning oneself as a problem solver
- Shifting your mindset so you can better appreciate what social media can do for you
- Using social media to gather insights into industry pain points and using this information to create targeted, valuable content that resonates with your audience
Being on social media can be a transformative force in the entrepreneurial journey. It's an invaluable opportunity to connect with like-minded individuals, network with potential collaborators, and build genuine, lasting relationships. Embracing the true essence of social media fosters a space for authentic connections, transforming it from a source of anxiety to a platform for mutual growth and encouragement.
Interview links
Connect with Scott on LinkedIn
Check out Scott’s podcast, Networking and Marketing Made Simple
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THE INSIDE STORY Podcast
I'm excited to share I'm producing a brand new podcast called The Inside Story. Each week, I'm sharing the inside story behind some of the biggest success stories and the grit & determination of overcoming some of their biggest challenges.
I'll also be sharing a few of my own stories along the way, aimed to help you develop your own story and understand the power of sharing it with others.
We'll also be featuring the work of other LIGHTbeamers from our Community as they continue to hone their story and shine their light into the world!
Storyteller
April Adams Pertuis
Author
April brings her vast expertise in the world of storytelling to show you how sharing your story can have a big impact on the world around you (yes, even in business!) A former TV journalist turned Video producer and writer, April has been interviewing people for over 25 years to get to the heart of their story. She hosts the wildly engaged Facebook Group, The LIGHTbeamers community where she shares story prompts and teachings to help other share their story!
