Embracing Social Media to Network & Build Relationships with LinkedIn Expert Scott Aaron EP: 170

podcast Nov 22, 2023

Let’s face it: we’re in the digital age, and so much of what we do and what happens to us happens online. And this includes meeting people and creating connections. But can you really make genuine relationships with people you interact with on social media? 

In today’s episode, we dive into the dynamic world of social media networking. We’re exploring how entrepreneurs can transform these platforms into genuine hubs for connection and relationship-building. Our special guest, LinkedIn expert Scott Aaron, shares insights on leveraging this platform for genuine connections.

Join me and Scott as we discuss: 

  • The importance of viewing social media platforms, particularly LinkedIn, as tools for building authentic connections rather than solely for marketing purposes
  • How he chose LinkedIn as his platform of choice for building his business connections
  • Overcoming comparison traps by understanding that each entrepreneurial journey is unique
  • Why vulnerability is the bridge to relatability and the key to creating connections
  • Simplifying networking strategies and the effectiveness of consistently providing value to the audience, positioning oneself as a problem solver
  • Shifting your mindset so you can better appreciate what social media can do for you
  • Using social media to gather insights into industry pain points and using this information to create targeted, valuable content that resonates with your audience


Being on social media can be a transformative force in the entrepreneurial journey. It's an invaluable opportunity to connect with like-minded individuals, network with potential collaborators, and build genuine, lasting relationships. Embracing the true essence of social media fosters a space for authentic connections, transforming it from a source of anxiety to a platform for mutual growth and encouragement. 


Interview links
Connect with Scott on LinkedIn
Check out Scott’s podcast, Networking and Marketing Made Simple


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