When you’re a small business owner or a solopreneur, there are so many challenges you need to face when it comes to marketing. Some of these are your budget, the kind of marketing strategy to implement, the time constraints, and even the type of agency or person you need to get on board to help you with what you need. All of this can become so … overwhelming.
Enter Dan Russell. Dan is the author of the book Snake Oil: Genuine Marketing in an Age of Cure-Alls, and he takes us back to the basics of marketing and helps us focus on the more important areas.
I invite you to join me and Dan today, as we talk about:
Handling marketing challenges is a part of every business owner’s life. But because marketing is the key to reaching your revenue goals, you have to double down on what’s going to be worth your time, your money, and your focus. So go back to the principles, understand what you need to do, and be on your way to achieving those goals.
Grab a copy of Dan’s book here
Visibility is critical for small businesses, too!! Join the Visibility Accelerator today – my VIP membership that will help you scale your business using storytelling to engage with and build a relationship with your audience. To know more, click here: www.lightbeamers.com/visibility-accelerator
You'll be the first to know when The Inside Story goes LIVE! There may even be some GOODIES in store for anyone who shares the podcast and leaves a review!!