Hi, I'm April!

I help women use their Story to get clear
on their Purpose, Build their Audience,
and Grow their brand by Speaking on stages,
writing their books, and expanding
their digital footprint.

Grab Your FREE Story Formula

Why You Need to Get a Grip on Your Story:


Far too many people can't clearly articulate their own story!! They get muddled in the details. Understanding your own story helps you clearly communicate it to others. Having clarity allows for opportunities to unfold for you & your business.


When you are clear on your story, your purpose and direction are revealed. This has a profound effect on your confidence.
Learning to give your story Power-- versus letting it have power over you-- is Key!

And you need Confidence to sell your Brand!


Once you are clearly and effectively sharing your story, it supercharges your ability to connect with others. They will be drawn to you! You can build community, expand your reach, and have a bigger impact in the world!

When you get here, magic unfolds!

How We Work Together

Online Learning

We’ve got a virtual classroom to help you figure out your Story & get more comfortable/savvy on Video.


Join our FREE Community

Find out what we’ve got going to help you use your story effectively. Lots of FREE resources & support here!


Book a Strategy Call

Let’s spend a half hour getting to know each other, strategize smart next steps, and build a roadmap that works for you!



Whether you need help figuring out the key elements of your own story…. or you want help getting that story on Video…. These free resources will help you TURN YOUR STORY INTO YOUR SECRET WEAPON




Meet Your Guide

Hi, I'm April!

I am a Storyteller. My Passion is helping women unlock the story within, so they can own it, speak it, and share it with others. 

It doesn't matter if you are a preacher, an artist, an entrepreneur, or factory worker -- YOU have a story, and it holds a powerful message others need to hear!

I have a 25+ year career as a TV Journalist, Video Producer, Writer and Speaker; I know the value of stories.... and I know how to help YOU make sense of yours.

I know it's hard because I had to figure this out for myself, too. Building my own business, I knew it was going to be incredibly important I learn to tell my own story.... and I really struggled at first (even though I teach this stuff!!) 

The key points of your story have to do with your journey and where you've struggled along the way, and how you've thrived. 

For me, I struggled as a young journalist who was tasked with telling "the bad news" every day. While busy chasing Fire trucks and Police cars for stories, I longed for the human interest stories I was much more interested in telling. 

Realizing my career path as a broadcast journalist was only going to lead me down a path of depression, I made a pivotal career change. 

I decided my work would have meaning! And by that, I was going to focus on people's stories. 

It was the best decision I ever made because  now I get to focus on the positivity and purpose every story holds... and that feels really good to me!  

Yes, even a story riddled with pain, sadness, and disappoint has hope and meaning. I promise, it's in there! 

If you're stuck, that just means the story is holding power of you. Instead, I'd like to show you how to USE your story in a powerful way! 

When you share your story from this lens, you attract an audience because humans are drawn to good stories! It's how we're wired!!
And when you learn to share your story with intention and meaning, you shine a LIGHT. This is how you become a LIGHTbeamer! 

Join other LIGHTbeamers and let's get busy finding your Story!  

"I am inspired daily by those who unapologetically go after their dreams, share their stories and show others along the way that anything is possible." - April Adams Pertuis

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