Why You Need Testimonials

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

 

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.

Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.
This is why testimonials, and stories of real=life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer, A passionate Employee, A...

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Real Stories Really Matter

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I want you to think for a moment the last time you cried at a commercial. I know it probably doesn’t happen that often, but when was the last time a commercial made you take a pause and you thought to yourself, “Oh man that was so good?”Now the 2nd part of my question is — did that commercial talk about the features and benefits of it’s product…. or did it tell a story?

My guess is you are over there say, “oh it told a story. for sure” You know, I say this all the time…. everybody has a story! And they do! Everybody does indeed have a story — but not everybody is actually using their story to reach out and touch people, to create a human connection that makes people remember you. Learning to tell stories to your audience is something that is so within your reach….. so if you...

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How to Open the Curiosity Loop

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

 

I know this happens to you. 

You go to a networking event or you meet somebody new and they ask you a very simple question, which is, “What do you do for a living?”….  and all of a sudden you feel unprepared!

It’s like what you do for a living has to fit into this tiny capsule and it seems that no matter how you answer this question. It never feels adequate and it certainly doesn't spark conversation.

 

 

These moments aren't about selling yourself. They are about peeking the Curiosity from those who are inquiring.

 

How can you answer that question in a way that will make that person who's asking want to know more?

 

The one thing you don't want to do is to answer them in a predictable way something like I sell insurance or I'm a nurse or I'm with a network marketing company and we sell...

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The Foundations of Storytelling: Your Message

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

All this week, we’ve been talking about different foundational type stories that are ideal to share with your audience…. stories that really help you share a bit more about you, and will help you create connections with those who follow along.

The first is Your Origin Story. The 2nd is your Transformation Story.

If you’ve missed either of those flash briefings, click the links to see the transcripts Your Transformation StoryYour Origin Story


Today is the final installment of the Foundations of Storytelling — and it’s your Message. This is what I like to call, “what you now know for sure” story.

This is probably the most connected story you have as it relates to your business or your mission… because this is the story you are sharing on a regular basis.

When you look back on your...

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The Foundations of Storytelling: Your Transformation Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Yesterday, I took you through an exercise to help you work on your origin story — one of the 3 foundational pieces of storytelling you need to share with your audience. Your origin story is a piece of historical context that you can trace back to the beginning of your own story iIf you missed it, you can get the replay and full transcript on my blog.

I’m going to take you through all 3 pieces— next is the 2nd foundational tool, which is your Transformation Story.

With each of these foundational stories, you want to consider the message you are spreading to your audience with your work. Whatever it is you do, however you have an impact on others, that’s what you want to keep in mind as you evaluate your stories.

Your Transformation story is that moment or series of events in your life & business when you experienced a big...

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The Foundations Of Storytelling: Your Origin Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

At LIGHTbeamers, I teach other women how to dig into their own story and how to use it to create community & connection— which can also help you build your business and brand.

Maybe you've just stumbled across this Flash briefing or my Blog, or maybe you've been tuning in for a while. Either way, you might not really know who I am or why I talk so much about Storytelling.

Over the next 3 days, I’m going to let you in on the 3 FOUNDATIONAL pieces of storytelling you’ll ever need to know…. because I’m here to help make storytelling easy for you — so you can get busy using it in your business and in your marketing to attract your ideal audience and grow your impact.

For over 25 years, I’ve been working in the world of storytelling….as a journalist, writer, video producer, and speaker. Way...

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The Things We Don't Talk About, An Interview With Author Stacy Bernal

 

Have you ever thought about all the "Labels" we wear.... and allow others to put on us? Names, identities, adjectives, and nouns that are derogatory, insulting, and untrue.... yet we wear them like a cloak .... suffocating us throughout our day.

That's what the brilliant new book by Stacy Bernal discusses -- as Stacy shares her story on how she shed those labels and stepped fully into her LIGHT. This is a story every woman will love.

Stacy's new book is titled, "The Things We Don't Talk About" .... but we are talking about them today!!!

Watch our interview, and learn more about Stacy @ www.seestacyspeak.com

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All About Podcasting With Phyllis Nichols

 

Have you ever thought of starting a Podcast? Do you think you've missed the boat and it's too late to get in on that wave of business-building momentum???

Follow along as I chat with Phyllis Stubblefield Nichols from SoundAdvice Sales and Marketing.

Phyllis has been helping Podcasters launch and market their podcasts with amazing results -- and she's filling us in on the power that STILL exists in podcasting -- even if you have a small audience and are starting from scratch!! 

Tune in to this FB live interview!

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How to Put Your Story On Repeat

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I was chatting with the women in my community recently, answering their questions around sharing their story — and this one came up and I thought it was such a good one, I wanted to address it here, too!

The question was how do you put your story on repeat without feeling like you are boring your audience?

I get asked this question a lot. Women feel uncomfortable sharing their story over and over again for fear they will turn others away, bore them to death, or begin to feel like a narcissistic broken record.

First of all, let’s remember one thing: Not everybody is listening. And even when they are listening, they are doing so in a very noisy world— in today’s digital age, information is coming at us at the speed of light and it’s hard as a consumer to wade through all the noise to find the solutions we are looking for to...

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Case Study: Charity Water

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

One of my best pieces of advice around learning to become a better storyteller is to study those who tell stories really well.

Studying how others tell stories, and evaluating how those stories make you feel will be a great indicator on if that style of storytelling suits you.

When you learn to evoke emotion and get your audience to feel something, you will get them to take action with their money.

Click the Video to hear this Alexa broadcast, as I dive into a Case study on the amazing work that Charity Water does with its stories.

PHOTO CREDIT: Charity Water

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