Buying the Transformation

 

Listen to our blog-casts on Amazon through your Alexa device.
Subscribe to "What's Your Story" Flash briefing


There’s an aspect of storytelling I want to focus on to help you really hone in on a specific area of your story you shouldn't overlook…. your Transformation. 

In telling your story, I suggest you follow this simple formula: Start with your Before (which is some sort of historical context that sets the stage for your story), then you work your way to and through the Transformation, which explains a big shift/ a change/ an 360 in perspective, and then you end with the Other Side, which is where you figure out the lessons you learned in the process and the message you want to share with others.

Most people are pretty good at the Before and After part…. but it’s the Transformation piece they leave out. 

The reason why your transformation is so important is because other people are desperately seeking it. 

I was listening to...

Continue Reading...

Building Community: Part 5

 

Today is Day 5 of a special series this week on the broadcast — covering ways Your story Builds Community.

So far this week, we’ve talked about how to humanize your brand, how to bridge the gap between you and your audience, how to use your story to establish you as the expert, and how to engage in conversation with your audience.

The FINAL tip I have for you to be Consistent. This is THE MOST IMPORTANT tip and goes at the very tippy top of the list, because consistency wins the game every time — yet so many people — suck at it! I say this with love. 

They’ll show up with their message here and there, but there’s no real long-term strategy and intention behind being consistent.

Here’s why being consistent is so important to helping you build Community: Over time, showing up builds trust. Your audience will see you as someone who is reliable and consistent. When you engage with them, they feel your presence. People just want to...

Continue Reading...

Building Community: Part 4

 

5-Part Alexa Flash Briefing/Blog Series on How to Use your Story to Build Community 

So far, we’ve talked about how your story helps you humanize your brand; bridges the gap between you and your audience; and establishes you as the expert in your field ... and how each step helps draw people into your world and helps them connect with you & your brand on a deeper level. 

When you build community, it's important you see your audience as someone you really want to get to know! So let’s dive into how your story can open up conversation between you and your audience…. and how to keep those conversations going long after the sale.

Sharing pieces of your story — your personal story, your journey, elements of your business, client testimonials, and fun behind the scenes moments you choose to share — these all work in tandem to draw your audience closer to you. And as we’ve already discussed this week — it makes them much more...

Continue Reading...

Building Community: Part 3

 

Amazon Alexa Flash Briefing: We are continuing this Series on "How Your Story Builds Community"....


Today, I want you to consider how to use your story to establish you as the expert in your field. Let’s face it — we all follow people (and buy from them) when we consider them as someone who actually knows their stuff, right?

If you want to learn how to make fancy scrapbooks, are you going to follow your neighbor’s advice, when she only started making scrapbooks yesterday? — or are you going to follow someone who’s been making scrapbooks for years and has tons of ideas and resources to share? 

You have to find ways to share your story from this standpoint… how can you share stories and allow your audience to see you as an expert at what you do?

There are many ways I suggest you do this, but to get you started, try sharing stories of different experiences you’ve had becoming BETTER at your craft, and giving tips and resources away...

Continue Reading...

Building Community: Part 2

 

This week on my Amazon Flash Briefing & Blog, I am sharing ways Your Story Builds Community.

I talk a lot about how your story can help you create community in general — but what does that really mean? How does it really work?

Yesterday, we talked about how important it is to humanize your brand, so others can get a sense of the heartbeat behind your business. 

Today, I want to talk about how using your story can help bridge the gap between you the expert, and your audience.

When you share your story effectively, it allows others to see themselves in you; know they are not alone.

So how do you do this? Start by looking for commonalities and life lessons that nearly all of us face, and then ask yourself how can you share a story from this perspective and connect it back to your business.

Here’s an example for you — and one that most anyone can use.

I was listening to The Moth Podcast yesterday, and someone one shared their story by sharing an...

Continue Reading...

Building Community: Part 1

 

I’m starting a series this week on this Flash Briefing (and blog!) all around the theme of how Your Story Builds Community. I talk a lot about how your story can help you create community in general — but what does that really mean? How does it really work?

Every day this week, We will dive a little deeper into this.

No matter if you are a business with a tangible product, or a service-based personal brand, it’s important you find ways to share your story with your audience for this reason — it shows you are human. So often, marketing your business can feel sterile and cold, and your potential clients can be turned off by this.

You must find ways to share the heartbeat of your business and brand by showing the humans behind the machine.

In my own business, I use my social media channels to take my audience behind the curtain and show off different aspects of my life — I often will take the time to share bits of my story illustrate the passion for...

Continue Reading...

The 10 Year Challenge

 

There’s a fun little viral challenge making its way through social media at the moment called the 10 year challenge — where you post your profile picture from 10 years ago and compare it to the one of today. All over the internet, people are posting side by side pictures — some in which there are noticeably drastic changes in appearance, while others look relatively the same. Some people are asking the prolific question, “How well did you age?” This is a golden opportunity to sprinkle some storytelling to your audience by taking it a step further — and instead of focusing on how well you aged, focus on how much your story has changed. This is actually an exercise and story prompt I give a lot of my storytelling students — to look back 10 years ago and write about what their life looked like then, versus what your life likes like now. We often don’t even realize — or give ourselves credit for how much we’ve been able to do...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.