Back to Basics: Asking Better Questions

 

Would you like to build a more engaged Audience?

Is Your audience currently talking to you?

Do you feel like your spinning your wheels creating valuable content and rich offers and NOBODY IS TUNING IN????

You might be missing one of the biggest basics of them all -- and it's all in how you are speaking to your audience.

Tune in today for this Back to Basics Training and let me show you how to make ONE SIMPLE SHIFT that can open the floodgates to engagement.

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Back to Basics: Showing up

 

This is a foundational principle I've implemented in my business since DAY ONE, and it has served me so well -- I can literally pinpoint IT as a key factor to the amazing business growth I've had over the years.

Let's discuss this ONE THING in today's Back to Basics training.

It's so simple, you'll probably roll your eyes. But if your honest, your probably not implementing it enough.

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How to Increase Your Online Visibility Through Storytelling

 

I love finding other people who get storytelling in the same language as me and the things I teach here at Lightbeamers.

Meet Jen Liddy -- a business coach and strategist who helps others get visible with their message!!

This was a power-convo full of top strategies you can use in your visibility plan right now!

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Sharing The Mic

 

This space has always been -- and will always continue to be about helping other women find their voice and use it.

This was one of the more important interviews I've done in a long time with community members Louisa Garrett , creator of the social campaign to #makekindloud and Susan McCuistion, who is a diversity and inclusion expert and Creator of Compassionate Diversity. 

This is more than learning to share your story so you can grow your business, or build your social media platforms.

This is about using your voice to create CHANGE in the world!!!!!!!!!!

This is being a LIGHTbeamer.

We've got a crap ton of work to do, friends..... There has never been a more important time to find your voice, and start using it.

 

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Are you playing The Long Game?

 

Are you in for the LONG GAME? Do you know what the long game is and whether or not you are playing it?

Meet Sandra Sciano, entrepreneur and newly minted podcast host, as she explains what is the long game and how it can serve you well through troubling times.

Come join this conversation and ask yourself if you are also playing THE LONG GAME?!?!?

So excited about this interview and her brand new podcast, The Long Game Podcast. Make sure to check it out!

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Pivoting Your Business

 

Did someone say PIVOT?? For the last 2 months, we've done a lot of pivoting, or at least attempting to Pivot. Some of us have done this well, while others are feeling left behind.

Today's guest has made it her business to Pivot, and she's sitting in the hot seat today to share her story and help others figure out their next move!

Tune into this FB live episode with Podcaster, Coach, and Mentor, Deb Cummins Stellato

Be sure to check out her podcast, Think Courageously

 

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Simply Begin

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!


Today I have a message for you that is so simple, but it's one that I keep chanting to myself as a mantra, so I want to share it with you and that is simply begin. Now. Once upon a time I set out on a huge goal with a group of friends to train for a 50 mile trail run. We trained over the summer and we often hit the trails of the mountains in North Carolina in the blazing heat. The training runs were always long and hard and brutal, but in the end they were worth it because we climbed for hours in that hot blazing sun all working towards that moment when we would hit the summit and take in the gorgeous views that were at the top of those mountains.


Now I use that memory whenever I'm feeling stuck or feeling fearful about taking on a new challenge because trust me, when I set out to train for a 50 mile trail run, I wasn't even a good runner. This was not...

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Your Social Pages

 

 Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I’ve got a practical tip for you — It’s so easy to do, yet too many people are overlooking it.

Take a few minutes today to look at your Social Media Profiles and ask yourself — if someone stumbled on my page not knowing anything about me, would they easily grasp who I am and what I am all about?

In other words — is your brand story clearly represented on your pages and channels.

Like it or not, these days potential clients and those looking to collaborate with you are scoping you out long before they initiate contact.

They are lurking on your channels, reading your public posts, perusing your LinkedIn profile and making pre-judged decisions about you before they’ve even talked to you.

So when they come to those profiles, and they read what you’ve highlighted in your summaries and bios, are...

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Consistency

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Tell me if this sounds like you…. especially when it comes to showing up and sharing pieces of your story. Maybe this is you on social media. Does any of this sound familiar?

Writes the About Me page on website and agonizes for 3 days wondering if you got it right.

 

Shares a vulnerable piece of your story on social media and 3 minutes later takes the post down.

 

Drums up the nerve again to make another post on social media and then doesn’t show up again for 3 weeks.

Attempts to do a facebook live to try to connect with audience and when nobody joins you live, you swear it was the worst idea ever and vow to never do it again.

 

Takes a course on storytelling to try to figure out how you can use your story in a compelling way…. but never completes the assignments because your story is too boring and you can’t...

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Why You Need Testimonials

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

 

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.

Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.
This is why testimonials, and stories of real=life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer, A passionate Employee, A...

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