The Foundations of Storytelling: Your Message

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

All this week, we’ve been talking about different foundational type stories that are ideal to share with your audience…. stories that really help you share a bit more about you, and will help you create connections with those who follow along.

The first is Your Origin Story. The 2nd is your Transformation Story.

If you’ve missed either of those flash briefings, click the links to see the transcripts Your Transformation StoryYour Origin Story


Today is the final installment of the Foundations of Storytelling — and it’s your Message. This is what I like to call, “what you now know for sure” story.

This is probably the most connected story you have as it relates to your business or your mission… because this is the story you are sharing on a regular basis.

When you look back on your...

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The Foundations of Storytelling: Your Transformation Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Yesterday, I took you through an exercise to help you work on your origin story — one of the 3 foundational pieces of storytelling you need to share with your audience. Your origin story is a piece of historical context that you can trace back to the beginning of your own story iIf you missed it, you can get the replay and full transcript on my blog.

I’m going to take you through all 3 pieces— next is the 2nd foundational tool, which is your Transformation Story.

With each of these foundational stories, you want to consider the message you are spreading to your audience with your work. Whatever it is you do, however you have an impact on others, that’s what you want to keep in mind as you evaluate your stories.

Your Transformation story is that moment or series of events in your life & business when you experienced a big...

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An Interview With Tina Kreitz

 

If Death is inevitable (which it is!), wouldn't it be so much easier if we had a travel Guide?

Meet Tina Kreitz -- who is skillfully holding people's hand on the journey to death and helping them give the biggest gift to the ones they leave behind.

This is a MUST WATCH for anyone who is human and has a heartbeat.

www.lastgiftbox.com 

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Who Would You Interview?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Here's a fascinating prompt for you to use to create engagement with your audience, and showcase a fun piece of your own story in the process.

We recently offered up this prompt inside our LIGHTbeamers Community as a prompt for #wednesdaylive -- our open live-streaming day inside our Facebook Group.

Openly sharing things like "who would you interview" gives you a chance to really highlight a meaningful relationship or person you admire -- and then give you an opportunity to share more about why that person sticks out to you.

Tune in to this Flash Briefing to hear more.

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How to Upgrade Your Story Endings

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Maybe you've heard that all good stories begin with a really great hook --- a visual or statement that hooks you into the story and makes you want to know more.

But here's another element your stories really need --- a deep, meaningful ending.

Far too many stories endings being told in business today are too shallow. They are too corporate. They concentrate on rational, economic benefits like make more money rather than emotional outcomes that are more focused on how it changes their life.

Let's face it. Your audience doesn't really care about your product or service.... and too many businesses spin their stories in a way that makes the products or service the hero.

Your audience has needs that have nothing to do with your products or services. .... and it's important you figure it out.

When you begin to tell stories in your business that speak...

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Video, Video, Video

 
Video, Video, Video
I’m going to talk about something today that’s a little counter-intuitive considering this is an AUDIO broadcast. You are listening to me using Audio technology… and what I want to talk about today is VIDEO. 
 
But hang with me here. Because this is important. Especially when it comes to Storytelling in 2019.

But Video is something I know a lot of about — and I want to take a minute to share some insight with you on why You should be embracing Video in getting your own message out into the world… no matter what industry you are in, no matter what your business is.
 
Video allows others to see and hear you, almost as if you were standing in front of them in the same room. And you cannot underestimate what this does to help you build connection with people, and help you build...
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A Mantra To Keep You Going

 
 
A Mantra To Keep You Going
"Simply Begin"..... I keep chanting this to myself as a mantra.
 
Once upon a time, I set a huge goal with a group of friends to train for a 50 mile trail run.  We trained over the Summer, and often hit the trails of the mountains in North Carolina. The training runs were always long and hard.... but in the end, worth it. We'd climb for hours in the hot blazing sun, all working towards that moment when we'd hit the summit and take in the gorgeous views. 
 
I use those memories whenever I'm feeling stuck or feeling fearful about taking on a new challenge. I remind myself to #simplybegin
 
Sometimes, I want all the answers before I begin. Anyone else with me?
 
I want to know the "how".... but all we really need to know is our WHY -- why do we want this? Why is it important? Why does...
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