One of my goals with LIGHTbeamers, is to bring you great stories from time to time, as I discover other women in the world who are up to some pretty amazing things.
This weekend, I learned about Sarah Harmeyer of Dallas Texas. Sarah is what she likes to call “a people gatherer.”
She says her favorite thing in the world is to gather around a table and celebrate with others. So, Sarah asked her Dad to build her a farm table that would seat 20 people, and because there wasn’t room for this inside her house, she set the table up outside in her backyard.
She decided to invite her neighbors over for a potluck dinner, to fill her table and create an opportunity to get to know the people living all around her.
She created a post on the community social media app, NextDoor, and invited anyone in the neighborhood who wanted to...
So far this week, we’ve talked about how to humanize your brand, how to bridge the gap between you and your audience, how to use your story to establish you as the expert, and how to engage in conversation with your audience.
The FINAL tip I have for you to be Consistent. This is THE MOST IMPORTANT tip and goes at the very tippy top of the list, because consistency wins the game every time — yet so many people — suck at it! I say this with love.
They’ll show up with their message here and there, but there’s no real long-term strategy and intention behind being consistent.
Here’s why being consistent is so important to helping you build Community: Over time, showing up builds trust. Your audience will see you as someone who is reliable and consistent. When you engage with them, they feel your presence. People just want to...
So far, we’ve talked about how your story helps you humanize your brand; bridges the gap between you and your audience; and establishes you as the expert in your field ... and how each step helps draw people into your world and helps them connect with you & your brand on a deeper level.
When you build community, it's important you see your audience as someone you really want to get to know! So let’s dive into how your story can open up conversation between you and your audience…. and how to keep those conversations going long after the sale.
Sharing pieces of your story — your personal story, your journey, elements of your business, client testimonials, and fun behind the scenes moments you choose to share — these all work in tandem to draw your audience closer to you. And as we’ve already discussed this week — it makes them much more...
Today, I want you to consider how to use your story to establish you as the expert in your field. Let’s face it — we all follow people (and buy from them) when we consider them as someone who actually knows their stuff, right?
If you want to learn how to make fancy scrapbooks, are you going to follow your neighbor’s advice, when she only started making scrapbooks yesterday? — or are you going to follow someone who’s been making scrapbooks for years and has tons of ideas and resources to share?
You have to find ways to share your story from this standpoint… how can you share stories and allow your audience to see you as an expert at what you do?
There are many ways I suggest you do this, but to get you started, try sharing stories of different experiences you’ve had becoming BETTER at your craft, and giving tips and resources away...
I talk a lot about how your story can help you create community in general — but what does that really mean? How does it really work?
Yesterday, we talked about how important it is to humanize your brand, so others can get a sense of the heartbeat behind your business.
Today, I want to talk about how using your story can help bridge the gap between you the expert, and your audience.
When you share your story effectively, it allows others to see themselves in you; know they are not alone.
So how do you do this? Start by looking for commonalities and life lessons that nearly all of us face, and then ask yourself how can you share a story from this perspective and connect it back to your business.
Here’s an example for you — and one that most anyone can use.
I was listening to The Moth Podcast yesterday, and someone one shared their story by sharing an...
I’m starting a series this week on this Flash Briefing (and blog!) all around the theme of how Your Story Builds Community. I talk a lot about how your story can help you create community in general — but what does that really mean? How does it really work?
Every day this week, We will dive a little deeper into this.
No matter if you are a business with a tangible product, or a service-based personal brand, it’s important you find ways to share your story with your audience for this reason — it shows you are human. So often, marketing your business can feel sterile and cold, and your potential clients can be turned off by this.
You must find ways to share the heartbeat of your business and brand by showing the humans behind the machine.
In my own business, I use my social media channels to take my audience behind the curtain and show off different aspects of my life — I often will take the time to share bits of my story illustrate the passion for...
I want to share some real life stories from a couple of the women in the LIGHTbeamers Community — which is our private group on FB.
Every week, I post a picture that is aimed to prompt them to tell their own story. You let the image spark ideas and creativity, mining a story the picture seems to tell.
Yesterday, I used this picture of a stack of rocks — the biggest of the rocks on the bottom and subsequent smaller rocks stacked on top, getting smaller as the pyramid went up. Each rock seemed to be perfectly balanced on the other — but delicately. The slightest shift of weight could make the whole ensemble come tumbling down.
One of the women in the Community shared these words — which blew me away:
In 2008 I hit rock bottom. I was mess physically, mentally, and emotionally. I wasn't sleeping, eating, my hair was falling out, I was having panic attacks, I was suicidal, and wetting the bed due to fear of him. I was living each day on eggshells. I was...