Come Gather Around the Table

 

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One of my goals with LIGHTbeamers, is to bring you great stories from time to time, as I discover other women in the world who are up to some pretty amazing things.

This weekend, I learned about Sarah Harmeyer of Dallas Texas. Sarah is what she likes to call “a people gatherer.”

She says her favorite thing in the world is to gather around a table and celebrate with others. So, Sarah asked her Dad to build her a farm table that would seat 20 people, and because there wasn’t room for this inside her house, she set the table up outside in her backyard.

She decided to invite her neighbors over for a potluck dinner, to fill her table and create an opportunity to get to know the people living all around her. 

She created a post on the community social media app, NextDoor, and invited anyone in the neighborhood who wanted to...

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The LIGHT of Lucy

For more than 20 years now, I’ve been interviewing people as part of my work as a video producer, writer, and journalist. I always consider it a great privilege and honor when people accept my invitation for the interview, and proceed to answer the questions I ask….

Ultimately, this leads to them sharing their story with me — and there’s always this magical moment that happens at some point inside the interview… it’s like a chime that goes off in my head…. a little bell rings to signal that moment when we’ve hit our target. I’ve uncovered a golden piece of their story.

This happened yesterday when I was interviewing my guest on the Bright Light’s Storytelling Series—  a weekly Facebook Live interview I do on Thursdays.

I was interviewing Lucy Brummett, a writer and blogger who went from being riddled with insecurity and self-doubt…. to stepping out as a writer & bloggers to be seen and heard....

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10 Questions to Help You Dig out Stories

 

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How can you become a better Storyteller, and dig out the stories that are all around you? 

I firmly believe the best storytellers of our time have earned their accolades as a result of years of practice. 

So how to you practice storytelling? I think one of the best ways is through journaling.

Journaling is a sacred practice for many people who just need an outlet for the creative ideas, jumbled thoughts, and excessive words running around in their heads.

But journaling isn’t just about a brain dump — it’s about creating awareness.

Awareness is really the secret key that unlocks the golden door to storytelling.

Unfortunately, far too many people are running around in today’s world so busy being busy, they have no idea what’s happening around them, and they are clueless to the amazing stories that are...

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The Story in Your Head

 

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There are 2 different kinds of stories; There’s the real story of what you really want to get out into the world…. then there’s another story that’s holding you back.

This 2nd story is the one that plays in your head and plays dirty tricks on you. It tells you things in order to hold you back and keep you from sharing the first story….. the one that matters.

The story that’s playing in your head is background noise and sometimes it gets really, really loud.

Do you know what I’m talking about?

That story usually sounds something like this:

“What will others think?”

“My story isn’t good enough”

“Nobody will listen”

“My story is boring”

“It’s a jumbled up mess in my head, I wouldn’t even know where to begin”

“People will think...

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The Emotion of Storytelling

 

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There is a Key ingredient of storytelling we need to talk about. Emotion.

If you want to use your story to build your business, your brand, your influence, or have a greater impact … you’ve got to do one thing: Make people feel something!

Stories that make us feel something, make us take action with our money!!

Yet all too often, we leave this piece of the puzzle out …. and then wonder why our stories aren’t connecting with our audience. 

You have to use emotional language to spark a feeling….to get your audience to sit up in their chair and take notice.

We can add emotion into our stories in a variety of ways.

VIDEO — Video is one of the most powerful tools of visual storytelling because you can add in so many subliminal elements like music and graphics that aid in the story telling.

PICTURES...

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The Good News about Marketing

 

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I listened to an awesome podcast yesterday that has me still thinking about all of the wisdom nuggets that were shared, and especially how they relate to business owners and how they show up for their audience.

The podcast was Jen Lehner’s The Front Row Podcast for Entrepreneurs
and she was interviewing Seth Godin all about his newest book called This Is Marketing.

Let me tell you why I loved it so much.

As business owners, or anyone who has a message they want to get out into the world — authors, healers, coaches, entrepreneurs, network marketers… the list goes one — I think we can all agree that trying to figure out the best way to share your message and engage with your audience is something that can keep you up at night.

Let’s face it — we’ve got all the Guru’s in our industry telling us to...

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What is Your Mess?

 

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We are going back to the basics today and focusing on a writing prompt to help you identify and share a piece of your own story. #storytelling101

Storytelling is a powerful way to communicate with your audience and draw them into your world — it helps you share your own journey in a way that will resonate and be relatable. This is why storytelling is so valuable as a tool for communication, building your business, expanding your reach & impact.

So take the prompt I’m about to share with you and really dive into it — find the story you can use to share with your audience and create a connection with them.

Write about something that is messy in your life.

It's up to you if you want to take this the literal or figurative route.

The point is to use the idea of the story prompt — in this case something that is messy...

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Are You Listening?

 

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Listen up close today friends because I have a good one for you.

This thing I’m about to share with you is the number one secret weapon to great storytelling and building connection with your audience.

 It’s the most underused trick yet every single one of us is fully capable of using it….

Any ideas what I’m talking about?

Listening. Yes…. listening.

If you look at some of the best storytellers of our time, they all use this skill with expert precision. Oprah, is someone who demonstrates this ability. Watch one of her interviews on her Super Soul Sunday series…. and pay attention to how intently she listens to her guests. You can visibly see her listening with her entire body. Her eyes are fixated on her guest. Her body leans in, her entire demeanor is engaged in the listening process.

And, this is why she is such a...

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Buying the Transformation

 

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There’s an aspect of storytelling I want to focus on to help you really hone in on a specific area of your story you shouldn't overlook…. your Transformation. 

In telling your story, I suggest you follow this simple formula: Start with your Before (which is some sort of historical context that sets the stage for your story), then you work your way to and through the Transformation, which explains a big shift/ a change/ an 360 in perspective, and then you end with the Other Side, which is where you figure out the lessons you learned in the process and the message you want to share with others.

Most people are pretty good at the Before and After part…. but it’s the Transformation piece they leave out. 

The reason why your transformation is so important is because other people are desperately seeking it. 

I was listening to...

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Building Community: Part 5

 

Today is Day 5 of a special series this week on the broadcast — covering ways Your story Builds Community.

So far this week, we’ve talked about how to humanize your brand, how to bridge the gap between you and your audience, how to use your story to establish you as the expert, and how to engage in conversation with your audience.

The FINAL tip I have for you to be Consistent. This is THE MOST IMPORTANT tip and goes at the very tippy top of the list, because consistency wins the game every time — yet so many people — suck at it! I say this with love. 

They’ll show up with their message here and there, but there’s no real long-term strategy and intention behind being consistent.

Here’s why being consistent is so important to helping you build Community: Over time, showing up builds trust. Your audience will see you as someone who is reliable and consistent. When you engage with them, they feel your presence. People just want to...

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