The Foundations Of Storytelling: Your Origin Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

At LIGHTbeamers, I teach other women how to dig into their own story and how to use it to create community & connection— which can also help you build your business and brand.

Maybe you've just stumbled across this Flash briefing or my Blog, or maybe you've been tuning in for a while. Either way, you might not really know who I am or why I talk so much about Storytelling.

Over the next 3 days, I’m going to let you in on the 3 FOUNDATIONAL pieces of storytelling you’ll ever need to know…. because I’m here to help make storytelling easy for you — so you can get busy using it in your business and in your marketing to attract your ideal audience and grow your impact.

For over 25 years, I’ve been working in the world of storytelling….as a journalist, writer, video producer, and speaker. Way...

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How to Put Your Story On Repeat

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I was chatting with the women in my community recently, answering their questions around sharing their story — and this one came up and I thought it was such a good one, I wanted to address it here, too!

The question was how do you put your story on repeat without feeling like you are boring your audience?

I get asked this question a lot. Women feel uncomfortable sharing their story over and over again for fear they will turn others away, bore them to death, or begin to feel like a narcissistic broken record.

First of all, let’s remember one thing: Not everybody is listening. And even when they are listening, they are doing so in a very noisy world— in today’s digital age, information is coming at us at the speed of light and it’s hard as a consumer to wade through all the noise to find the solutions we are looking for to...

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A Simple Tip to Make Storytelling Easy

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I'm sharing a simple tip that will make writing social media posts, emails, livestreaming, recording videos, and delivering presentation so much easier --- and help you become a much better communicator as a result!

Click the video to listen to this episode of my Alexa Flash Briefing for more!

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Amy's Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Amy Minyard first landed in LIGHTbeamers Community lost and confused about what to do with her story. It was burning a hole inside of her, and once she figured out how to use it, a whole new Amy was born.

I invite you to listen as I share Amy's story.

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Who Would You Interview?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Here's a fascinating prompt for you to use to create engagement with your audience, and showcase a fun piece of your own story in the process.

We recently offered up this prompt inside our LIGHTbeamers Community as a prompt for #wednesdaylive -- our open live-streaming day inside our Facebook Group.

Openly sharing things like "who would you interview" gives you a chance to really highlight a meaningful relationship or person you admire -- and then give you an opportunity to share more about why that person sticks out to you.

Tune in to this Flash Briefing to hear more.

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Your Story is a Mountain

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I want you to imagine a Mountain. Really picture in your head the landscape of this mountain, and imagine what it might look like if you were looking at this mountain from afar…. you’d see the base, the peak, then the other side.

This mountain is an image I use in all of my storytelling classes to help people understand their own story, and how to craft their message in a powerful way.

This applies to all great storytelling — for businesses, for people, for analysis of politics — everything.

Here’s how this mountain relates to storytelling: What makes up a great story is the element of transformation. When people tell stories without this ingredient, the stories fall flat and are very boring. Think of a movie script — can you imagine watching a movie without experiencing the buildup to the climax? It would be a...

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Have You Ever Felt This Way?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I have a storytelling tip that’s so simple, you’ll be shocked when you hear it — yet I’m going to guess many of you are not using it. There is a simple question you can be asking in your content — whether it be written content like emails or blogs, or your social media posts, or live videos, or in-person talks and workshops.

If you start to sprinkle it into with your story — you will inherently draw more people in closer to you and get them to start seeing themselves in your story.

The question is ….. “Has this ever happened to you?” — or another iteration of it is ….. “Have you ever felt this way?”

Asking your audience directly if a part of your story is something they’ve experienced too is so powerful because what we experience we remember….. and asking them if...

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My Story and How Lightbeamers Came to Be

 

I thought I’d share a bit of my story with you — as I am always encouraging you to share your story with your audience.

I realize not all of my listeners/followers really know who I am; you might not know the backstory on why I’m so passionate about storytelling and helping others find their story.

My journey began inside a CBS Television newsroom in Texas… where I was working the absolute worst hours ever trying to cut my teeth in the world of Journalism. I hopped around the southeast to a few different TV stations in the early years of my career — each step trying to land a better job with better pay and better hours.

While I loved those early years -- I learned so much about broadcasting, storytelling, journalism -- I also discovered I was completely in the wrong industry.

I did NOT love network news: The high-stakes pressure of gaining ratings; the rush to beat others stations to the story; the hovering over a police scanner waiting for...

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Real Stories Really Matter

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

When was the last time you cried at a commercial? 
I know it probably doesn’t happen that often, but when was the last time a commercial made you take a pause and you thought to yourself, “Oh that was so good?” and that story touched your heart? 

Did that commercial talk about the features and benefits of it’s product…. or did it tell a story???

My guess is it told a story! 

I say this all the time…. everybody has a story! And they do! Everybody does indeed have a story — but not everybody is actually using their story to reach out and touch people, to create a human connection that makes people remember you.

Learning to tell stories to your audience is something that is so within your reach; If you aren’t already skillfully weaving stories into your messages, I want to...

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How to Upgrade Your Story Endings

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Maybe you've heard that all good stories begin with a really great hook --- a visual or statement that hooks you into the story and makes you want to know more.

But here's another element your stories really need --- a deep, meaningful ending.

Far too many stories endings being told in business today are too shallow. They are too corporate. They concentrate on rational, economic benefits like make more money rather than emotional outcomes that are more focused on how it changes their life.

Let's face it. Your audience doesn't really care about your product or service.... and too many businesses spin their stories in a way that makes the products or service the hero.

Your audience has needs that have nothing to do with your products or services. .... and it's important you figure it out.

When you begin to tell stories in your business that speak...

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