Real Stories Really Matter


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When was the last time you cried at a commercial? 
I know it probably doesn’t happen that often, but when was the last time a commercial made you take a pause and you thought to yourself, “Oh that was so good?” and that story touched your heart? 

Did that commercial talk about the features and benefits of it’s product…. or did it tell a story???

My guess is it told a story! 

I say this all the time…. everybody has a story! And they do! Everybody does indeed have a story — but not everybody is actually using their story to reach out and touch people, to create a human connection that makes people remember you.

Learning to tell stories to your audience is something that is so within your reach; If you aren’t already skillfully weaving stories into your messages, I want to give you a good list of ways you could start mining stories and brainstorming ways to incorporate them into your communications. 

Like the commercial that touched your heart and made you cry — your audience will remember you if you make them feel something.

So here’s a simple exercise for you. 

What stories come to mind when ….

  • You were challenged
  • You were scared
  • You made a life pivot
  • You failed
  • You did something brave
  • You did something unexpected for someone else
  • You learned a valuable lesson
  • You were wrong about something
  • You experienced an awakening
  • You learned something new
  • You stepped outside your comfort zone
  • You created something
  • You accomplished a big goal
  • You took a scary risk
  • You did something for the greater good

If you really took the time to go through this list and allowed yourself to share personal stories related to these prompts— and then found a way to weave them into your marketing, your messaging, your social media posts — you’ll be amazed at the type of engagement and conversations you can generate.

In fact, I’d really love to see you take this challenge. What if you took one story a day and shared something along these lines over the next 2 weeks to your public audience?  

Can you even imagine what that might do for you personally and professionally?

I’m challenging you to do it.

Spend some time thinking through the story prompts above and push yourself outside your comfort zone to share those stories publicly -- one each day for the next 2 weeks. 

Report back to me your results!! I want to hear about this one, so please email me: [email protected] 

I can't wait to hear your news! 


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