Ep261 – Pitching the Media to Get Free Press with Media Pro Freda Ross

Visibility isn’t just about being seen—it’s about being heard, understood, and remembered for the impact you’re here to make. And one of the most powerful (and often overlooked) ways to do that is through media—whether that’s social media, local news, podcasts, or beyond. But for so many people, the idea of putting themselves out there still feels intimidating, overwhelming, or just out of reach. The truth is, the media landscape has changed… and the opportunities available to you right now are more accessible than ever.

In this episode, I’m sitting down with someone incredibly special to me—my longtime mentor and dear friend, Freda Ross. Freda has spent over four decades in the media industry, including serving as a news director in a major market, and now helps businesses and nonprofits develop communication strategies that actually get them seen. We’re diving into how to use media to grow your visibility, share your message, and step into your role as the voice of your work.

Listen in as Freda and I discuss:

• Why media visibility is more accessible than ever—and how you may be overlooking opportunities that are already within reach
• The real reason most people don’t show up on video (and how to move past the fear and perfectionism holding you back)
• How to position yourself as an expert so reporters, journalists, and producers actually come to you
• The 3 essential pieces of a simple media strategy every business owner should have in place
• How to use current events as a “hook” to pitch your story in a way that feels relevant, timely, and valuable
• A powerful mindset shift: why sharing your story isn’t self-promotion—it’s service
• Practical tips to feel more confident in interviews, on camera, and speaking off-the-cuff (even when you’re nervous)

If this conversation sparked something in you, let it be your reminder that your voice matters, and your story is meant to be shared. Start small. Hit record. Go live. Reach out. The opportunities are there… you just have to step into them. And if you’re ready for more support, make sure you’re inside the LIGHTbeamers Community where we’re practicing this together every week. 

Share this episode with a friend who needs that extra nudge to be seen, and don’t forget to rate and review the show—it helps more people find these conversations and step into their visibility too.