Simply Begin

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!


Today I have a message for you that is so simple, but it's one that I keep chanting to myself as a mantra, so I want to share it with you and that is simply begin. Now. Once upon a time I set out on a huge goal with a group of friends to train for a 50 mile trail run. We trained over the summer and we often hit the trails of the mountains in North Carolina in the blazing heat. The training runs were always long and hard and brutal, but in the end they were worth it because we climbed for hours in that hot blazing sun all working towards that moment when we would hit the summit and take in the gorgeous views that were at the top of those mountains.


Now I use that memory whenever I'm feeling stuck or feeling fearful about taking on a new challenge because trust me, when I set out to train for a 50 mile trail run, I wasn't even a good runner. This was not...

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Your Social Pages

 

 Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I’ve got a practical tip for you — It’s so easy to do, yet too many people are overlooking it.

Take a few minutes today to look at your Social Media Profiles and ask yourself — if someone stumbled on my page not knowing anything about me, would they easily grasp who I am and what I am all about?

In other words — is your brand story clearly represented on your pages and channels.

Like it or not, these days potential clients and those looking to collaborate with you are scoping you out long before they initiate contact.

They are lurking on your channels, reading your public posts, perusing your LinkedIn profile and making pre-judged decisions about you before they’ve even talked to you.

So when they come to those profiles, and they read what you’ve highlighted in your summaries and bios, are...

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Consistency

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Tell me if this sounds like you…. especially when it comes to showing up and sharing pieces of your story. Maybe this is you on social media. Does any of this sound familiar?

Writes the About Me page on website and agonizes for 3 days wondering if you got it right.

 

Shares a vulnerable piece of your story on social media and 3 minutes later takes the post down.

 

Drums up the nerve again to make another post on social media and then doesn’t show up again for 3 weeks.

Attempts to do a facebook live to try to connect with audience and when nobody joins you live, you swear it was the worst idea ever and vow to never do it again.

 

Takes a course on storytelling to try to figure out how you can use your story in a compelling way…. but never completes the assignments because your story is too boring and you can’t...

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Why You Need Testimonials

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

 

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.

Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.
This is why testimonials, and stories of real=life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer, A passionate Employee, A...

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Real Stories Really Matter

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I want you to think for a moment the last time you cried at a commercial. I know it probably doesn’t happen that often, but when was the last time a commercial made you take a pause and you thought to yourself, “Oh man that was so good?”Now the 2nd part of my question is — did that commercial talk about the features and benefits of it’s product…. or did it tell a story?

My guess is you are over there say, “oh it told a story. for sure” You know, I say this all the time…. everybody has a story! And they do! Everybody does indeed have a story — but not everybody is actually using their story to reach out and touch people, to create a human connection that makes people remember you. Learning to tell stories to your audience is something that is so within your reach….. so if you...

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The Foundations of Storytelling: Your Message

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

All this week, we’ve been talking about different foundational type stories that are ideal to share with your audience…. stories that really help you share a bit more about you, and will help you create connections with those who follow along.

The first is Your Origin Story. The 2nd is your Transformation Story.

If you’ve missed either of those flash briefings, click the links to see the transcripts Your Transformation StoryYour Origin Story


Today is the final installment of the Foundations of Storytelling — and it’s your Message. This is what I like to call, “what you now know for sure” story.

This is probably the most connected story you have as it relates to your business or your mission… because this is the story you are sharing on a regular basis.

When you look back on your...

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The Foundations of Storytelling: Your Transformation Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Yesterday, I took you through an exercise to help you work on your origin story — one of the 3 foundational pieces of storytelling you need to share with your audience. Your origin story is a piece of historical context that you can trace back to the beginning of your own story iIf you missed it, you can get the replay and full transcript on my blog.

I’m going to take you through all 3 pieces— next is the 2nd foundational tool, which is your Transformation Story.

With each of these foundational stories, you want to consider the message you are spreading to your audience with your work. Whatever it is you do, however you have an impact on others, that’s what you want to keep in mind as you evaluate your stories.

Your Transformation story is that moment or series of events in your life & business when you experienced a big...

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The Foundations Of Storytelling: Your Origin Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

At LIGHTbeamers, I teach other women how to dig into their own story and how to use it to create community & connection— which can also help you build your business and brand.

Maybe you've just stumbled across this Flash briefing or my Blog, or maybe you've been tuning in for a while. Either way, you might not really know who I am or why I talk so much about Storytelling.

Over the next 3 days, I’m going to let you in on the 3 FOUNDATIONAL pieces of storytelling you’ll ever need to know…. because I’m here to help make storytelling easy for you — so you can get busy using it in your business and in your marketing to attract your ideal audience and grow your impact.

For over 25 years, I’ve been working in the world of storytelling….as a journalist, writer, video producer, and speaker. Way...

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The Things We Don't Talk About, An Interview With Author Stacy Bernal

 

Have you ever thought about all the "Labels" we wear.... and allow others to put on us? Names, identities, adjectives, and nouns that are derogatory, insulting, and untrue.... yet we wear them like a cloak .... suffocating us throughout our day.

That's what the brilliant new book by Stacy Bernal discusses -- as Stacy shares her story on how she shed those labels and stepped fully into her LIGHT. This is a story every woman will love.

Stacy's new book is titled, "The Things We Don't Talk About" .... but we are talking about them today!!!

Watch our interview, and learn more about Stacy @ www.seestacyspeak.com

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How to Put Your Story On Repeat

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I was chatting with the women in my community recently, answering their questions around sharing their story — and this one came up and I thought it was such a good one, I wanted to address it here, too!

The question was how do you put your story on repeat without feeling like you are boring your audience?

I get asked this question a lot. Women feel uncomfortable sharing their story over and over again for fear they will turn others away, bore them to death, or begin to feel like a narcissistic broken record.

First of all, let’s remember one thing: Not everybody is listening. And even when they are listening, they are doing so in a very noisy world— in today’s digital age, information is coming at us at the speed of light and it’s hard as a consumer to wade through all the noise to find the solutions we are looking for to...

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