The Foundations of Storytelling: Your Message

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

All this week, we’ve been talking about different foundational type stories that are ideal to share with your audience…. stories that really help you share a bit more about you, and will help you create connections with those who follow along.

The first is Your Origin Story. The 2nd is your Transformation Story.

If you’ve missed either of those flash briefings, click the links to see the transcripts Your Transformation StoryYour Origin Story


Today is the final installment of the Foundations of Storytelling — and it’s your Message. This is what I like to call, “what you now know for sure” story.

This is probably the most connected story you have as it relates to your business or your mission… because this is the story you are sharing on a regular basis.

When you look back on your...

Continue Reading...

The Foundations of Storytelling: Your Transformation Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Yesterday, I took you through an exercise to help you work on your origin story — one of the 3 foundational pieces of storytelling you need to share with your audience. Your origin story is a piece of historical context that you can trace back to the beginning of your own story iIf you missed it, you can get the replay and full transcript on my blog.

I’m going to take you through all 3 pieces— next is the 2nd foundational tool, which is your Transformation Story.

With each of these foundational stories, you want to consider the message you are spreading to your audience with your work. Whatever it is you do, however you have an impact on others, that’s what you want to keep in mind as you evaluate your stories.

Your Transformation story is that moment or series of events in your life & business when you experienced a big...

Continue Reading...

The Foundations Of Storytelling: Your Origin Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

At LIGHTbeamers, I teach other women how to dig into their own story and how to use it to create community & connection— which can also help you build your business and brand.

Maybe you've just stumbled across this Flash briefing or my Blog, or maybe you've been tuning in for a while. Either way, you might not really know who I am or why I talk so much about Storytelling.

Over the next 3 days, I’m going to let you in on the 3 FOUNDATIONAL pieces of storytelling you’ll ever need to know…. because I’m here to help make storytelling easy for you — so you can get busy using it in your business and in your marketing to attract your ideal audience and grow your impact.

For over 25 years, I’ve been working in the world of storytelling….as a journalist, writer, video producer, and speaker. Way...

Continue Reading...

The Things We Don't Talk About, An Interview With Author Stacy Bernal

 

Have you ever thought about all the "Labels" we wear.... and allow others to put on us? Names, identities, adjectives, and nouns that are derogatory, insulting, and untrue.... yet we wear them like a cloak .... suffocating us throughout our day.

That's what the brilliant new book by Stacy Bernal discusses -- as Stacy shares her story on how she shed those labels and stepped fully into her LIGHT. This is a story every woman will love.

Stacy's new book is titled, "The Things We Don't Talk About" .... but we are talking about them today!!!

Watch our interview, and learn more about Stacy @ www.seestacyspeak.com

Continue Reading...

How to Put Your Story On Repeat

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I was chatting with the women in my community recently, answering their questions around sharing their story — and this one came up and I thought it was such a good one, I wanted to address it here, too!

The question was how do you put your story on repeat without feeling like you are boring your audience?

I get asked this question a lot. Women feel uncomfortable sharing their story over and over again for fear they will turn others away, bore them to death, or begin to feel like a narcissistic broken record.

First of all, let’s remember one thing: Not everybody is listening. And even when they are listening, they are doing so in a very noisy world— in today’s digital age, information is coming at us at the speed of light and it’s hard as a consumer to wade through all the noise to find the solutions we are looking for to...

Continue Reading...

Case Study: Charity Water

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

One of my best pieces of advice around learning to become a better storyteller is to study those who tell stories really well.

Studying how others tell stories, and evaluating how those stories make you feel will be a great indicator on if that style of storytelling suits you.

When you learn to evoke emotion and get your audience to feel something, you will get them to take action with their money.

Click the Video to hear this Alexa broadcast, as I dive into a Case study on the amazing work that Charity Water does with its stories.

PHOTO CREDIT: Charity Water

Continue Reading...

Amy's Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Amy Minyard first landed in LIGHTbeamers Community lost and confused about what to do with her story. It was burning a hole inside of her, and once she figured out how to use it, a whole new Amy was born.

I invite you to listen as I share Amy's story.

Continue Reading...

Have You Ever Felt This Way?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I have a storytelling tip that’s so simple, you’ll be shocked when you hear it — yet I’m going to guess many of you are not using it. There is a simple question you can be asking in your content — whether it be written content like emails or blogs, or your social media posts, or live videos, or in-person talks and workshops.

If you start to sprinkle it into with your story — you will inherently draw more people in closer to you and get them to start seeing themselves in your story.

The question is ….. “Has this ever happened to you?” — or another iteration of it is ….. “Have you ever felt this way?”

Asking your audience directly if a part of your story is something they’ve experienced too is so powerful because what we experience we remember….. and asking them if...

Continue Reading...

Tips for Getting Over the Fear of Public Speaking

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I see this over and over again — people say things like, “Oh, I could never share my story publicly”, or “I could never speak in front of an audience.”

Maybe you say this to yourself…. and count yourself as one of those people. You’ve already convinced yourself you’ll never be able to tell your story to an audience because the fear is just too big, too enormous to overcome.

What’s happening here is you are putting the emphasis on your PERFORMANCE.

Thoughts like, “What if I stumble or mess up” and “Will people even like me?” create a judgement framework from which you are operating. You are making the story all about you. This creates a lot of pressure, and Your fear of sharing publicly will only increase. It’s a vicious cycle.

Instead, what I encourage people to do is...

Continue Reading...

Video, Video, Video

 
Video, Video, Video
I’m going to talk about something today that’s a little counter-intuitive considering this is an AUDIO broadcast. You are listening to me using Audio technology… and what I want to talk about today is VIDEO. 
 
But hang with me here. Because this is important. Especially when it comes to Storytelling in 2019.

But Video is something I know a lot of about — and I want to take a minute to share some insight with you on why You should be embracing Video in getting your own message out into the world… no matter what industry you are in, no matter what your business is.
 
Video allows others to see and hear you, almost as if you were standing in front of them in the same room. And you cannot underestimate what this does to help you build connection with people, and help you build...
Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.