Real Stories Really Matter

 

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When was the last time you cried at a commercial? 
I know it probably doesn’t happen that often, but when was the last time a commercial made you take a pause and you thought to yourself, “Oh that was so good?” and that story touched your heart? 

Did that commercial talk about the features and benefits of it’s product…. or did it tell a story???

My guess is it told a story! 

I say this all the time…. everybody has a story! And they do! Everybody does indeed have a story — but not everybody is actually using their story to reach out and touch people, to create a human connection that makes people remember you.

Learning to tell stories to your audience is something that is so within your reach; If you aren’t already skillfully weaving stories into your messages, I want to...

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