Why You Need Testimonials

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

 

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.

Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.
This is why testimonials, and stories of real=life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer, A passionate Employee, A...

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Real Stories Really Matter

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I want you to think for a moment the last time you cried at a commercial. I know it probably doesn’t happen that often, but when was the last time a commercial made you take a pause and you thought to yourself, “Oh man that was so good?”Now the 2nd part of my question is — did that commercial talk about the features and benefits of it’s product…. or did it tell a story?

My guess is you are over there say, “oh it told a story. for sure” You know, I say this all the time…. everybody has a story! And they do! Everybody does indeed have a story — but not everybody is actually using their story to reach out and touch people, to create a human connection that makes people remember you. Learning to tell stories to your audience is something that is so within your reach….. so if you...

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The Foundations of Storytelling: Your Message

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

All this week, we’ve been talking about different foundational type stories that are ideal to share with your audience…. stories that really help you share a bit more about you, and will help you create connections with those who follow along.

The first is Your Origin Story. The 2nd is your Transformation Story.

If you’ve missed either of those flash briefings, click the links to see the transcripts Your Transformation StoryYour Origin Story


Today is the final installment of the Foundations of Storytelling — and it’s your Message. This is what I like to call, “what you now know for sure” story.

This is probably the most connected story you have as it relates to your business or your mission… because this is the story you are sharing on a regular basis.

When you look back on your...

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The Foundations Of Storytelling: Your Origin Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

At LIGHTbeamers, I teach other women how to dig into their own story and how to use it to create community & connection— which can also help you build your business and brand.

Maybe you've just stumbled across this Flash briefing or my Blog, or maybe you've been tuning in for a while. Either way, you might not really know who I am or why I talk so much about Storytelling.

Over the next 3 days, I’m going to let you in on the 3 FOUNDATIONAL pieces of storytelling you’ll ever need to know…. because I’m here to help make storytelling easy for you — so you can get busy using it in your business and in your marketing to attract your ideal audience and grow your impact.

For over 25 years, I’ve been working in the world of storytelling….as a journalist, writer, video producer, and speaker. Way...

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The Things We Don't Talk About, An Interview With Author Stacy Bernal

 

Have you ever thought about all the "Labels" we wear.... and allow others to put on us? Names, identities, adjectives, and nouns that are derogatory, insulting, and untrue.... yet we wear them like a cloak .... suffocating us throughout our day.

That's what the brilliant new book by Stacy Bernal discusses -- as Stacy shares her story on how she shed those labels and stepped fully into her LIGHT. This is a story every woman will love.

Stacy's new book is titled, "The Things We Don't Talk About" .... but we are talking about them today!!!

Watch our interview, and learn more about Stacy @ www.seestacyspeak.com

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Interview with Amy Minyard

 

This girl has a story! Amy Minyard has overcome so much in her life -- a single mom who's victory over abuse, abandonment, and obesity is a testament to the power of a woman determined to rise.

She first appeared in the LIGHTbeamers Community about 3 years ago with a heap of a story, but had no clue what to do with it.

3 Years later, she shares her story with ease and is on a mission to teach other women the power of Self Love!!!

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What Will Others Think?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I’ve been thinking a lot about how much people STOP themselves from doing things that are stirring in their heart.

They stay quiet & hidden for fear of judgement from others. That simple question or thought — what will others think — can be so damaging and toxic if you let it stop you from moving forward in life or business.

HERE’S WHAT YOU NEED TO KNOW:
The people who are ahead of you, those who are making waves and playing big, aren’t going to judge you!

Nope! They’ll see you and say, “You go girl! I know what it takes to get here and you are being so bold & brave! I commend you. Here’s my hand. Grab it! I’ll pull you along.”

So the judgement you fear is about the people behind you; the ones NOT stepping up their own life in new & exciting ways but rather playing small and sitting...

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Have You Ever Felt This Way?

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I have a storytelling tip that’s so simple, you’ll be shocked when you hear it — yet I’m going to guess many of you are not using it. There is a simple question you can be asking in your content — whether it be written content like emails or blogs, or your social media posts, or live videos, or in-person talks and workshops.

If you start to sprinkle it into with your story — you will inherently draw more people in closer to you and get them to start seeing themselves in your story.

The question is ….. “Has this ever happened to you?” — or another iteration of it is ….. “Have you ever felt this way?”

Asking your audience directly if a part of your story is something they’ve experienced too is so powerful because what we experience we remember….. and asking them if...

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How to Upgrade Your Story Endings

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Maybe you've heard that all good stories begin with a really great hook --- a visual or statement that hooks you into the story and makes you want to know more.

But here's another element your stories really need --- a deep, meaningful ending.

Far too many stories endings being told in business today are too shallow. They are too corporate. They concentrate on rational, economic benefits like make more money rather than emotional outcomes that are more focused on how it changes their life.

Let's face it. Your audience doesn't really care about your product or service.... and too many businesses spin their stories in a way that makes the products or service the hero.

Your audience has needs that have nothing to do with your products or services. .... and it's important you figure it out.

When you begin to tell stories in your business that speak...

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How to Open a Curiosity Loop with Your Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I know this happens to you — You go to a networking event, or you meet someone new, and they ask you the simple question: What do you do?
And suddenly, you feel unprepared! It’s like all of a sudden what you do for a living has to fit into this tiny capsule. And it seems no matter how you answer the question, it never feels adequate… and it certainly doesn’t spark conversation.

Here’s the deal — these moments aren’t about selling yourself…. they are about piquing the curiosity in others.

How can you answer that question in a way that will make the person who’s asking want to know more??

The one thing you don't want to do is to answer them in a predictable way.... "I sell insurance" or "I am a nurse" or " I'm with a networking marketing company that sells essential oils"

BOR-ING!

Instead you want to...

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