Your Social Pages

 

 Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

I’ve got a practical tip for you — It’s so easy to do, yet too many people are overlooking it.

Take a few minutes today to look at your Social Media Profiles and ask yourself — if someone stumbled on my page not knowing anything about me, would they easily grasp who I am and what I am all about?

In other words — is your brand story clearly represented on your pages and channels.

Like it or not, these days potential clients and those looking to collaborate with you are scoping you out long before they initiate contact.

They are lurking on your channels, reading your public posts, perusing your LinkedIn profile and making pre-judged decisions about you before they’ve even talked to you.

So when they come to those profiles, and they read what you’ve highlighted in your summaries and bios, are...

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The Importance of Testimonials to your Brand Story

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device!

Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.
Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.

This is why testimonials, and stories of real-life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer
A passionate Employee
A dedicated...

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