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Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.
The number one reason why brand stories fall flat is because there is no human connection with the story being told.
Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.
People can't see themselves reflected in a story of a faceless organization.
This is why testimonials, and stories of real-life humans is so valuable to your business.
Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.
A passionate Employee