WHO do you Serve?

 

So often in business, we get in the weeds of the day to day operations, we sometimes loose sight of what we are really doing — who it is we serve, who are we trying to help with our products, our services, our message.

It’s really important that you take some time to think about who it is you serve.

This is your storytelling prompt for the day — it’s a fantastic way for you to share a piece of your story with your audience.

Think about who you serve — write about your audience/ your clientele, your ideal clients. Who are they? Why do they matter to you?

I think there’s a big disconnect in businesses today between their audience and the people running the machine.

The best way I know how to help you solve that disconnect is to get you to #1 — think more deeply about the people you serve…. and #2— get you to share your story with them.

When you can clearly identify and connect with who it is you serve, it becomes so much...

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# 1 Rule of Storytelling: Know Your Audience

 

The first step of storytelling is knowing your Audience.

Knowing who you are talking to will help inform you on the type of story you share, and the details you need to include.

So many people ask me, “How do I know what’s relevant— which parts of my story should I share?” — and the answer is tied up in “who are you talking to?” — What parts of your story would your audience be interested in? What is relevant to them?

Too many people share their story and quickly get off on a tangent of details that, honestly, nobody really needs to know!  Going off the rails like this makes your story all about you. Remember, your story — and the whole reason you are sharing it — is to make it about your audience.

Knowing who you are talking to will inform you on the types of details you need to share. Asking yourself this simple question: “Does my audience need to know this; Is it relevant to them?"— will help you...

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