How to Avoid the Dart & Run Technique of Storytelling
Jun 11, 2019
Tell me if this sounds like you…. especially when it comes to showing up and sharing pieces of your story. Maybe this is you on social media. Does any of this sound familiar?
- Writes the About Me page on website and agonizes for 3 days wondering if you got it right.
- Shares a vulnerable piece of your story on social media and 3 minutes later takes the post down.
- Drums up the nerve again to make another post on social media and then doesn’t show up again for 3 weeks.
- Attempts to do a facebook live to try to connect with audience and when nobody joins you live, you swear it was the worst idea ever and vow to never do it again.
- Takes a course on storytelling to try to figure out how you can use your story in a compelling way…. but never completes the assignments because your story is too boring and you can’t fathom anyone giving a damn about what you have to say.
Is anything of this hitting the mark?
I hear these things all the time from my clients… and I see them regularly from people I follow inside my Community.
This type of activity around sharing your story is what I call a Dart and Run technique. You throw a dart towards the board…. then run away for a few days, or weeks without ever coming back to see where the dart landed!
This isn't working not because what your doing is wrong, or your story isn’t interesting…. but because you are not giving it a chance to work.
Here’s what I know about storytelling, social media, visibility, and getting your message out in front of your ideal audience — It takes more than one shot to get it right. And it takes more than one shot for others to hear or see you.
If you want to build a brand, share a message, build a business….. you’ve got to be consistent. You’ve got to show up for your audience. You can’t dart and run.
People need to hear and see things at least 7 times before they start to really hear or see it. So if you are using the Dart & Run technique, this is why you aren’t getting anywhere!!
Consistency, consistency, consistency.
In order to share your story, spread your message, connect with others, and build your brand…. you’ve got to commit to the process. You have to be in this for the long haul. Be consistent
So ask yourself today — are you being consistent? Are you getting out in front of your ideal audience at least once a week in a real, visible, memorable way?
If the answer is no, I’d advise you to step it up because the people you want to help and serve aren’t finding you right now. They aren’t seeing you or hearing you.
An easy way to change this is to increase your frequency and become more consistent with sharing your message