Your Business is a Mountain

 

I want you to imagine a Mountain-- picture in your head the landscape of this mountain, and imagine what it might look like if you were looking at this mountain from afar. You’d see the base, the peak, and the other side.

The mountain is an image I use in all of my storytelling classes to help people understand their own story, and how to craft their message in a powerful way.

This applies to all great storytelling — for businesses, for people, for analysis of politics — everything.

Here’s how this mountain relates to storytelling.

What makes up a great story is the element of transformation. When people tell stories without this ingredient, the stories fall flat and are very boring. Think of a movie script — can you imagine watching a movie without experiencing the buildup to the climax? It would be a disaster.

For my illustration today, I’m going to use a business as an example — because I think too many businesses overlook the...

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# 1 Rule of Storytelling: Know Your Audience

 

The first step of storytelling is knowing your Audience.

Knowing who you are talking to will help inform you on the type of story you share, and the details you need to include.

So many people ask me, “How do I know what’s relevant— which parts of my story should I share?” — and the answer is tied up in “who are you talking to?” — What parts of your story would your audience be interested in? What is relevant to them?

Too many people share their story and quickly get off on a tangent of details that, honestly, nobody really needs to know!  Going off the rails like this makes your story all about you. Remember, your story — and the whole reason you are sharing it — is to make it about your audience.

Knowing who you are talking to will inform you on the types of details you need to share. Asking yourself this simple question: “Does my audience need to know this; Is it relevant to them?"— will help you...

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