My Story and How Lightbeamers Came to Be

 

I thought I’d share a bit of my story with you — as I am always encouraging you to share your story with your audience.

I realize not all of my listeners/followers really know who I am; you might not know the backstory on why I’m so passionate about storytelling and helping others find their story.

My journey began inside a CBS Television newsroom in Texas… where I was working the absolute worst hours ever trying to cut my teeth in the world of Journalism. I hopped around the southeast to a few different TV stations in the early years of my career — each step trying to land a better job with better pay and better hours.

While I loved those early years -- I learned so much about broadcasting, storytelling, journalism -- I also discovered I was completely in the wrong industry.

I did NOT love network news: The high-stakes pressure of gaining ratings; the rush to beat others stations to the story; the hovering over a police scanner waiting for...

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The Importance of Testimonials to your Brand Story

 

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Do you actively seek out Testimonials for your business and brand? Let’s talk about Testimonials and why you need them.

The number one reason why brand stories fall flat is because there is no human connection with the story being told.
Far too many brands today are focused on their products and services rather than the emotional benefits. Companies are too buttoned up. It's time to drop the corporate veil and start sharing stories through the lens of a human being.

People can't see themselves reflected in a story of a faceless organization.

This is why testimonials, and stories of real-life humans is so valuable to your business.

Great emotional brand storytelling must be told by real people -- and it's going to be especially effective if those people are the closest to the front lines in your business.

A customer
A passionate Employee
A dedicated...

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How to Avoid the Dart & Run Technique of Storytelling

 
 
Tell me if this sounds like you…. especially when it comes to showing up and sharing pieces of your story. Maybe this is you on social media. Does any of this sound familiar?

  • Writes the About Me page on website and agonizes for 3 days wondering if you got it right.
 
  • Shares a vulnerable piece of your story on social media and 3 minutes later takes the post down.
 
  • Drums up the nerve again to make another post on social media and then doesn’t show up again for 3 weeks. 
 
  • Attempts to do a facebook live to try to connect with audience and when nobody joins you live, you swear it was the worst idea ever and vow to never do it again. 
 
  • Takes a course on storytelling to try to figure out how you can use your story in a compelling way…. but never completes the assignments because your story is too boring and you can’t fathom anyone giving a damn about what you have to say. 
 
 
Is anything of this...
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Does Your Story Spark Joy?

 
 
 I have a confession to make. I spent almost all weekend binging on an original series on Netflix. I watched one episode after another of Marie Kondo’s Tidying Up — a series about decluttering your home. 

Now, hang with me here — because this is leading into something relevant to storytelling. 

If you’re not familiar with Marie Kondo and the Netflix series — the gist of it is she has a 4-part system that is helping people all across the world declutter their homes, clean out their closets, and organize their bathroom drawers. But it goes so much deeper.... 

In each episode, Kondo — who is Japanese and travels with a translator — arrives to help a particular family by showing them how to systematically go through their clothing, books, paper, and miscellaneous areas like kitchen drawers, garages, and sentimental items. 

What’s so fascinating about the show is the storytelling. You can learn so...

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Brain Dump- A Journaling Exercise for the Cluttered Mind

 
 
Brain Dump - A Journaling Exercise for the Cluttered Mind
As a life-long journal’er, I’m often surprised to meet people who don’t journal. You may be one of them. I find people who don’t journal often feel confused about HOW TO journal, how to get started.

I have to say, I think journaling has been instrumental to my love-affair with storytelling. The two just go hand in hand.

Stories don’t come to me on a silver platter…. I often have to go hunting for them. And more times than not, I’ll find them inside my journal.

One of the things I do the most is a basic brain dump. Whatever I’m thinking, I write. It’s stream of conscious writing where you literally write down every word as it comes to you in your head. It doesn’t always make sense…. but you write it down anyway.

...
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The Stories hiding behind Your Pivotal Moments

 

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 I have a journaling exercise for you that can very easily lead to some great storytelling moments to share with your audience.

I want you to examine the Pivotal moments of your life. Everyone has pivotal moments they’ve been through that have affected their career, relationships, finances, spirituality…. so take some time today to examine yours.

Where in your life have you experienced big changes, abrupt endings, new experiences that shaped you and shifted you?

I’ve mentioned on this flash briefing before that one of the best ways to sharpen your storytelling skills is to first sharpen your journaling skills.

Taking some time each day to put pen to paper inside a journal helps you mine the stories that are inside of you….. buried behind a lot of day-to-day monotonous details …. but once you excavate...
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You Can Be Like Debi

 

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Every Monday I share a photo in my online community for the members there to practice their own storytelling skills using the photo as a visual trigger.

I want to share with you an example of how one of the Community Member’s used this prompt recently.

The photo was a winter wonderland scene where the entire landscape was covered in beautiful white snow, except for one tree, that was sticking out in the middle of the photo — a beautiful red Japanese maple tree — the contrast between the bright red leaves against the all white landscape is what made photo interesting.

One of the women in my community later shared how she’d taken that photo and written an entire post for her LinkedIn Profile.

Debi is an accountant, who has her own business helping other small business owners with their accounting and bookkeeping needs.

She...
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10 Questions to Help You Dig out Stories

 

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How can you become a better Storyteller, and dig out the stories that are all around you? 

I firmly believe the best storytellers of our time have earned their accolades as a result of years of practice. 

So how to you practice storytelling? I think one of the best ways is through journaling.

Journaling is a sacred practice for many people who just need an outlet for the creative ideas, jumbled thoughts, and excessive words running around in their heads.

But journaling isn’t just about a brain dump — it’s about creating awareness.

Awareness is really the secret key that unlocks the golden door to storytelling.

Unfortunately, far too many people are running around in today’s world so busy being busy, they have no idea what’s happening around them, and they are clueless to the amazing stories that are...

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Finding Stories in the Arts

 

Listen to our daily blog-casts on Amazon. Enable our "What's Your Story" daily flash briefing and listen using your Alexa device! 

I believe there are prompts all around us. I’ve talk about it often — how being aware of your surroundings can produce the most amazing stories for you to share.

But if you are not in the habit of paying that close attention…. here's an easier trick you can try.

Most people have a creative side to them… even if they don’t realize it. And there is a way that stories speak to you.

For example, you may not be a talented artist but you really enjoy going to art museums or collecting unique sculptures.

You may not know how to play any musical instruments, but you really have a passion for music and you can recite the lyrics to every 80’s band song, or every rock n roll legend’s entire index of music.

You may not be a great writer, but you are a voracious reader— and you love a good fiction...

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What is Your Mess?

 

Listen to our blog-casts through Amazon on your Alexa device. Subscribe to our daily flash briefing, "What's Your Story".  

We are going back to the basics today and focusing on a writing prompt to help you identify and share a piece of your own story. #storytelling101

Storytelling is a powerful way to communicate with your audience and draw them into your world — it helps you share your own journey in a way that will resonate and be relatable. This is why storytelling is so valuable as a tool for communication, building your business, expanding your reach & impact.

So take the prompt I’m about to share with you and really dive into it — find the story you can use to share with your audience and create a connection with them.

Write about something that is messy in your life.

It's up to you if you want to take this the literal or figurative route.

The point is to use the idea of the story prompt — in this case something that is messy...

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