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When was the last time you cried at a commercial?
I know it probably doesn’t happen that often, but when was the last time a commercial made you take a pause and you thought to yourself, “Oh that was so good?” and that story touched your heart?
Did that commercial talk about the features and benefits of it’s product…. or did it tell a story???
My guess is it told a story!
I say this all the time…. everybody has a story! And they do! Everybody does indeed have a story — but not everybody is actually using their story to reach out and touch people, to create a human connection that makes people remember you.
Learning to tell stories to your audience is something that is so within your reach; If you aren’t already skillfully weaving stories into your messages, I want to...
I listened to an awesome podcast yesterday that has me still thinking about all of the wisdom nuggets that were shared, and especially how they relate to business owners and how they show up for their audience.
The podcast was Jen Lehner’s The Front Row Podcast for Entrepreneurs
and she was interviewing Seth Godin all about his newest book called This Is Marketing.
Let me tell you why I loved it so much.
As business owners, or anyone who has a message they want to get out into the world — authors, healers, coaches, entrepreneurs, network marketers… the list goes one — I think we can all agree that trying to figure out the best way to share your message and engage with your audience is something that can keep you up at night.
Let’s face it — we’ve got all the Guru’s in our industry telling us to...
Just before my first child was born, my husband and I were shopping for a new house. We had just moved to a new town, and knew we needed to look for a home that was going to be suitable for raising a family.
We looked at a lot of houses….. week after week, our agent would set up appointments and we traveled all over town looking for something that ticked all of our boxes.
We had a certain number of bedrooms we wanted.
We had a price range.
We had school districts to consider
We wanted to be close to my husband’s work.
Each of the items on our wish list were easily searchable in the local MLS — and each week, our realtor showed us houses that ticked off all of our required boxes —
One day, after exhausting our search, she says to me, “You know what? We’re just going to drive around and you tell me when you see a house...