There is a Key ingredient of storytelling we need to talk about. Emotion.
If you want to use your story to build your business, your brand, your influence, or have a greater impact … you’ve got to do one thing: Make people feel something!
Stories that make us feel something, make us take action with our money!!
Yet all too often, we leave this piece of the puzzle out …. and then wonder why our stories aren’t connecting with our audience.
You have to use emotional language to spark a feeling….to get your audience to sit up in their chair and take notice.
We can add emotion into our stories in a variety of ways.
VIDEO — Video is one of the most powerful tools of visual storytelling because you can add in so many subliminal elements like music and graphics that aid in the story telling.